After a series of interviews with employees, Atomicdust recommended renaming the firm Anders. A new tagline—'Always On'—offers a nod to how their clients think.
St. Louis, MO (PRWEB) April 25, 2013
Marketing and design agency Atomicdust has brought their branding expertise to the accounting field by modernizing a well-known St. Louis CPA brand.
Anders (formerly Anders Minkler & Diehl), is an advisory firm that caters to privately held companies and high-net-worth individuals. Atomicdust was hired earlier this year to create a focused visual identity that would help the Anders brand stand out from the CPA pack.
“We knew that Anders difference was their high level of industry expertise,” said Mike Spakowski, creative director for Atomicdust. “The brand needed to communicate not just a deep understanding of client industries, but the client mindset, too.”
After a series of interviews with employees, Atomicdust recommended renaming the firm Anders. A new tagline—“Always On”—offers a nod to how their clients think.
“The business owners who turn to Anders for financial guidance are highly dedicated—they’re essentially workaholics,” said Spakowski. “Always working, always thinking about what’s next for their businesses.”
Atomicdust designed a modern logo based on the “A” in Anders, and used the angles and lines from the logo throughout other identity materials, such as stationary, business cards, brochures, and a new website. Every component of the new website was designed to promote the firm’s approachable but professional personality, while supporting dynamic content and easy upkeep for the Anders team.
Atomicdust is an agency that works with businesses to focus and maintain their brands through design, marketing and the web.