Indianapolis, Ind. (PRWEB) April 24, 2013
Innovative and aggressive use of technology to market Angie’s List has won the consumer review service the prestigious Mira Award for Marketing Technology Excellence.
TechPoint, Indiana’s technology growth initiative, recognized Angie’ s List with the Marketing Technology Excellence and Innovation Award for its use of marketing to boost it from a one-person operation to national consumer review powerhouse. The award was made during the annual Mira Awards on April 20 in Indianapolis.
“Indianapolis is one of the best kept secrets when it comes to being a great tech city, and we’ve taken full advantage of the engineering talent to serve our members,” said Angie’s List Founder Angie Hicks. “We’re pleased at this recognition, especially when you consider the competition – this isn’t an easy award to win.”
TechPoint CEO Michael Langellier presided over the awards, which celebrate the most innovative and successful technologies and technology companies, as well as entrepreneurs and educators.
"We had the largest class of Mira Awards finalists ever this year. It's a sign of the increasing activity and growth in the tech and entrepreneurial communities," he said.
The Mira Awards had a record 91 finalists this year chosen by an expert panel of 39 judges.
Angie’s List continues to recruit top engineering talent to round out the company’s efforts to better serve its more than 2 million paid households, most of whom use the company’s website to research local service providers in their areas. The company is rapidly deploying new technology to drive happy transactions between consumers and local service professionals. Engineers looking for opportunity with the company should go to http://careers.angieslist.com/
Angie’s List helps consumers have happy transactions with local service professionals in more than 550 categories of service, ranging from home improvement to health care. More than 2 million paid households use Angie’s List to gain unlimited access to local ratings, exclusive discounts, the Angie’s List magazine, and the Angie’s List complaint resolution service.
TechPoint is Indiana’s statewide technology initiative focused on growing Indiana’s tech sector by promoting the successes of technology companies and professionals; supporting the formation of capital, expansion and attraction of technology companies; and advocating appropriate public policy. For more information, please visit http://www.techpoint.org. A complete list of the 2013 TechPoint Mira Awards winners is available at http://www.techpoint.org/mira.