“A video stands out and it's very accessible to the average person.
(PRWEB) April 26, 2013
AVVO, a law website, is offering the Lawyernomics conference to help law firms grow their business – and this year Atlanta’s full-service SEO company, Everspark Interactive, will be joining.
Everspark has grown rapidly in Altanta's internet marketing community and focuses much of its work on promoting law firms. Everspark clients include criminal defense attorneys, DUI defense specialists and personal injury law firms. The company specializes in placing their clients among the top search results on Google and Bing.
Lawyernomics is aimed at small firms and solo practitioners and is designed to give lawyers practical, actionable steps to grow their business. Alex Damon, Director of Video at Everspark, will be attending personally. He says he will focus on helping lawyers use video to rank in search results.
“A video stands out and it's very accessible to the average person,” Damon said. “It's also relatively cost effective and can grab a lot of search traffic. We've moved clients to the top few pages using a single video.”
Damon says Everspark is used to working in highly competitive niches.
“If you focus on DUI defense you have fierce competition but the right SEO tactics can move you past all of them,” he said. “Your competitors don't matter if clients see your website first.”
Jeff Hoyloak, Everspark Interactive Chief Operating Officer, says the conference will be a learning experience for him as well.
“Most of our clients are law firms and it will be great to talk with lawyers about their business needs. The closer we are to the law business, the more Everspark can do for lawyers.”
The conference is April 26-27 at the Bellagio Hotel in Las Vegas, Nevada.
Everspark Interactive is an interactive marketing firm specializing in gripping, optimized content that attracts both search engines and live customers. They serve numerous law firms in competitive niches and routinely push their clients to top Google rankings. They can be reached at (770) 481-1766.