Bohemia, NY (PRWEB) April 26, 2013
On April 26, Bruce Graham, owner of Long Island company East End Screen Printing, responds to a recent article explaining how more clothing companies are personalizing shirts in order to raise awareness for social causes.
According to the article published by Latinos Post, most companies now create individualized t-shirt and embroidered tote designs. “Many times groups such as college dance teams, sports clubs, or community initiatives will utilize services like these so that they are taken seriously by dressing uniformly without wearing a typical stuffy uniform,” the article says.
Graham says people can use the shirts to display their culture, nationality, religion, sports team, or any other significant feature of their identity. Customizable t-shirts have been growing in popularity due to the fact that they promote awareness and allow people to express who they are.
With customized shirts becoming a growing trend in the clothing world, companies can use this as an opportunity to promote their brand as much as it promotes a customer’s cause. The article adds, “While companies that customize t-shirts primarily attempt to unite a group of people with a common identity, these companies also rely on marketing tactics to ensure profit.” Shirts are also more convenient, as the article says because they are less expensive to produce in bulk than sneakers or other types of apparel.
Graham sees this as a way to tap into the rising consumer demand for personalized shirts, “People want to express their individuality through what they choose to wear,” he says. “People proudly note important aspects of their culture, religion, or sport, all of which contribute to their identity. At East End Screen Printing, our goal is to design the products which best convey your message. We always strive to create and customize the best products that represent you and your business.”
Owned and operated for over 10 years, East End Screen Printing is your number one choice for custom printed and embroidered apparel. We work with sports teams, schools, and small business, but we are also prepared to accommodate larger orders. We offer the most cutting edge artwork from our own in house art department to the latest in print technology and decorating. Whether its one or 10,000 shirts, we've got all your Long Island printing needs covered.