Bohemia, NY (PRWEB) April 26, 2013
On April 25, Bellucci Premium responds to an article published in the Olive Oil Times about a new seal program dedicated to authenticating extra virgin olive oil.
According to the article, Paul Miller and Alexandra Kicenik Devarenne founded the non-profit organization, The Extra Virgin Alliance (EVA), to help regain the trust of extra virgin olive oil consumers. Members of the EVA must agree to have their products tested and will be required to meet specific standards in order to receive the seal.
“A seal or guarantee is the only way for people to get assurance that they are getting what they think they are getting,” says Miller. He hopes that making sure extra virgin olive oil bottles are labeled correctly and have a ‘best before’ date will help restore trust in the marketplace.
“Consumers want to know where the extra virgin olive oil they are purchasing is coming from,” says Natalie Sexenian, Marketing Manager for Bellucci Premium. “Unfortunately, the mislabeling of olive oils to say ‘extra virgin,’ has made many consumers skeptical of the quality of oil that they are purchasing. This is why Bellucci Premium, like the EVA, has come up with a transparent labeling system. Just simply enter the Bellucci bottle lot number into our Traceability App and you can track where your extra virgin olive oil was produced, straight down to the farm where the olives were grown.”
“Anything to help build consumer trust in this industry is welcome,” concludes Sexenian.
Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. Bellucci offers three different types of oil, including an organic option, that offers a mild peppery flavor and fruity undertones that will satisfy any palate. The third type of oil Bellucci offers is the world’s finest Italian extra virgin olive oil, grown only by Italian growers in many different regions of Italy.