BI and Analytics Software Market to Grow to $25.5 BIllion by 2015, According to TBR's new BI and Analytics Software Vendor Benchmark

TBR is pleased to announce the launch of its Business Intelligence and Analytics Software Vendor Benchmark, a detailed, semiannual report that covers 17 major business intelligence (BI) and analytics vendors and provides readers with quantitative data and qualitative insights into the strategies and business outcomes of competing BI and analytics vendors across core, advanced and emerging BI and analytics software market segments.

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Hampton, NH (PRWEB) April 30, 2013

TBR is pleased to announce the launch of its Business Intelligence and Analytics Software Vendor Benchmark, a detailed, semiannual report that covers 17 major business intelligence (BI) and analytics vendors and provides readers with quantitative data and qualitative insights into the strategies and business outcomes of competing BI and analytics vendors across core, advanced and emerging BI and analytics software market segments.

According to the benchmark, the BI and analytics software market will exceed $25 billion dollars by 2015 as users invest in solutions to gather and to analyze the data streaming out of and into their organizations. This market size represents a 9% growth rate over the next 36 months, in large part driven by late adopters searching for easily implemented solutions to help them mine information generated through customers’ interactions and business operations.

The value of TBR’s new report is derived from the company’s unique business-focused lens examining and reporting on vendor activities in areas such as product development and innovation, acquisition and partnering strategies, portfolio positioning, sales initiatives and customer retention. “This research is extremely important because the business intelligence and analytics software vendor landscape is rapidly evolving,” said Analyst Elizabeth Hedstrom Henlin. “Additionally, as the rapid expansion of data across the enterprise creates headaches for customers and opportunities for innovative vendors, understanding customer needs and vendor capabilities becomes even more critical. This report will show both constituencies how to get the most from the other party.”

According to Senior Analyst and Engagement Manager Allan Krans, “Traditional enterprise software vendors exceed 70% of the current BI and analytics software market by revenue, with pure plays positively influencing overall and segment growth.”

The 4Q12 Business Intelligence and Analytics Software Vendor Benchmark details how enterprise software vendors including IBM, SAP and Oracle drove successful revenue growth in 4Q12 within their BI businesses by monetizing share-of-wallet investments aimed at install base customers — adding analytics features including queries, reporting and data visualization to core software portfolio products. Pure-play BI and analytics leaders in 4Q12, including SAS, Pentaho and Tableau, positioned point BI products or dedicated analytics portfolios as interoperable with customers’ environments, driving material revenue growth through efficient sales and marketing investments.

The 4Q12 Business Intelligence and Analytics Software Vendor Benchmark is available now and includes coverage of Actuate, Birst, EMC, GoodData, Google, HP, IBM, Jaspersoft, KXEN, Microsoft, Microstrategy, Oracle, Pentaho, Qliktech, Salient, SAP AG, SAS and Tableau.

For more information please contact Senior Marketing Manager Alison Crawford at alison(dot)crawford(at)bri(dot)com or at 603.929.1166.

ABOUT TBR
Technology Business Research Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, networking equipment, wireless, portal and professional services vendors. Serving a global clientele, TBR provides timely and accurate market research and business intelligence in a format that is uniquely tailored to clients’ needs. TBR analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.
TBR has been empowering corporate decision makers since 1996. For more information please visit http://www.tbri.com.


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