Hair Removal Breakthrough Brand INHIBITIF Launches at Boots

Brand umbrella DECIEM launches its latest brand INHIBITIF in the UK in partnership with Boots.

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INHIBITIF Window at Boots on Oxford Street at Bond Street Station

INHIBITIF Window at Boots on Oxford Street at Bond Street Station

...success that has surpassed our comparative timeline in any previous launch.

London, UK (PRWEB) April 26, 2013

DECIEM, the ambitious beauty brand umbrella, has launched its latest innovative brand INHIBITIF with Boots in the UK. INHIBITIF uses a clinically-proven bayberry tree derivative to fight unwanted body hair and minimise the need for hair removal in as little as 8 weeks.

The launch has been supported with thousands of outdoor media sites including London Gold buses, large billboards, advertising vans and tube presence, front-cover and premium positioning with major newspapers, as well as millions of radio hits. London has also seen shirtless fashion models roaming its streets with "Smooth by INHIBITIF" written on their chests.

"We have so far experienced success that has surpassed our comparative timeline in any previous launch," said Brandon Truaxe, whose 12-year beauty career has included the founding of EUOKO skin care and Indeed, the company behind top-selling brand Nanoblur. "We have always believed that if we don't cut corners and deliver innovation without any compromise, there will be those few who will recognize this dedication. And this success is credit to this belief."

INHIBITIF which comes in a large 240ml bottle retails for £29.99 and is available exclusively through Boots stores and on Boots.com.


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INHIBITIF Models at Boots INHIBITIF Models at Boots

INHIBITIF Models at Boots


INHIBITIF models at Boots INHIBITIF models at Boots

INHIBITIF models at Boots


INHIBITIF Advan INHIBITIF Advan

INHIBITIF Advan


Inhibitif Window at Bond Street/Oxford Boots Flagship Inhibitif Window at Bond Street/Oxford Boots Flagship

Inhibitif Window at Bond Street/Oxford Boots Flagship


DECIEM founder Brandon Truaxe with INHIBITIF models DECIEM founder Brandon Truaxe with INHIBITIF models

DECIEM founder Brandon Truaxe with INHIBITIF models


INHIBITIF Screens at London Heathrow T5 INHIBITIF Screens at London Heathrow T5

INHIBITIF Screens at London Heathrow T5


INHIBITIF large screen at Boots Piccadilly Flagship INHIBITIF large screen at Boots Piccadilly Flagship

INHIBITIF large screen at Boots Piccadilly Flagship


London bus with INHIBITIF's tagline "Are you a shave slave?" London bus with INHIBITIF's tagline "Are you a shave slave?"

London bus with INHIBITIF's tagline "Are you a shave slave?"