Hair Removal Breakthrough Brand INHIBITIF Launches at Boots

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Brand umbrella DECIEM launches its latest brand INHIBITIF in the UK in partnership with Boots.

INHIBITIF Window at Boots on Oxford Street at Bond Street Station

INHIBITIF Window at Boots on Oxford Street at Bond Street Station

...success that has surpassed our comparative timeline in any previous launch.

DECIEM, the ambitious beauty brand umbrella, has launched its latest innovative brand INHIBITIF with Boots in the UK. INHIBITIF uses a clinically-proven bayberry tree derivative to fight unwanted body hair and minimise the need for hair removal in as little as 8 weeks.

The launch has been supported with thousands of outdoor media sites including London Gold buses, large billboards, advertising vans and tube presence, front-cover and premium positioning with major newspapers, as well as millions of radio hits. London has also seen shirtless fashion models roaming its streets with "Smooth by INHIBITIF" written on their chests.

"We have so far experienced success that has surpassed our comparative timeline in any previous launch," said Brandon Truaxe, whose 12-year beauty career has included the founding of EUOKO skin care and Indeed, the company behind top-selling brand Nanoblur. "We have always believed that if we don't cut corners and deliver innovation without any compromise, there will be those few who will recognize this dedication. And this success is credit to this belief."

INHIBITIF which comes in a large 240ml bottle retails for £29.99 and is available exclusively through Boots stores and on Boots.com.

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