“The survey results reinforces the beliefs we had about the state of the vacation rental industry. Zaranga has already addressed the problems travelers experience with other vacation rental sites.” Anirban Bardalaye, CEO of Zaranga
San Francisco, CA (PRWEB) April 29, 2013
Zaranga recently conducted a survey to gather consumers’ opinions on vacation rental sites and how they make their decision on vacation rentals.
Awareness of vacation rentals is quite high with 74% of respondents reporting that they have rented a vacation rental in the last two years. While 63% of respondents are aware of and use vacation rental sites such as VRBO, HomeAway and AirBnB, they indicated their dissatisfaction with the current options.
Respondents cited the following as the top three reasons they use to decide on a specific vacation rental site:
- Ease of vacation rental search and filter
- Accurate calendars
- Availability of online bookings
Even though they use the above as a criteria to use a specific vacation rental site, respondents are not satisfied with them and mention the following as reasons for their source of frustration:
- Inaccurate calendars
- Very time consuming process to find a vacation rental due to:
o Need to contact owners to confirm availability and rates
o Hard to search and filter vacation rentals because of poor website design
o Lack of online booking
As for how respondents decide on a specific vacation rental, proximity to their destination, amenities that they care about and a price point that is within their budget are the main decision points for them. With everything else being equal, 79% of the respondents indicated that they are likely to prefer a professionally managed vacation rental to a rental by owner.
Anirban Bardalaye, CEO of Zaranga, states “The survey results reinforces the beliefs we had about the state of the vacation rental industry. Zaranga has already addressed the problems travelers experience with other vacation rental sites and continue to innovate quickly by continually listening to our customers.”
Zaranga is a leading online marketplace for professionally managed vacation rentals. With accurate calendars, intuitive search and instant bookings, Zaranga enables guests to easily find and book their dream vacation rental. Property managers list their properties with Zaranga at no charge and with Zaranga’s integrations with their property management systems, there is no overhead for them.