San Francisco, CA (PRWEB) April 30, 2013
AIA San Francisco (AIASF), one of AIA’s largest local components of the American Institute of Architects, and aecKnowledge, a leading provider of advanced online continuing education for design professionals, announce the release of the 2nd installment in its Growing a Small Firm series.
The course was filmed live at AIA San Francisco with Mark Cavagnero, FAIA, moderating a panel consisting of representatives from four major public agencies: San Francisco’s Department of Public Works, The Judicial Council of California, San Francisco International Airport, and UC Berkeley’s Capital Projects Division. The panelists reveal what is most important to their agencies when selecting design professionals and offer targeted advice about how small firms can gain a foothold in the competitive arena of public design. The panelists are remarkably candid in describing how to gain market intelligence on upcoming projects, what happens behind the scenes in selection deliberations, and what strategies resonate most during selection interviews. Among the key topics on which they shed light:
As Mark Cavagnero says during his closing comments, "Our firms might be smaller, but we have conviction in our work. Be proud of who you are and know the work will come if you put your energy and research into it."
This program is part of the Growing a Small Firm series, created by AIA San Francisco and Mark Cavagnero, FAIA, designed to help architects and allied professionals who have recently branched out on their own, have a growing firm or are considering starting their own business. These best practice lectures bring together some of San Francisco’s leading architects, contractors, engineers, and other design professionals for evenings of focused conversation and invaluable insight.
“Anyone thinking of starting or growing their own firm should tap into the real-life experience of these panelists,” stated Margie O’Driscoll, Executive Director, AIA San Francisco.”
According to Michael Strogoff, FAIA, Founder & President, aecKnowledge, “This series fills a tremendous gap for small- and mid-sized firm practitioners and those seeking insights from professionals who have built highly successful design firms. This specific course will enable more small firm practitioners to overcome the seemingly daunting obstacles inherent in competing for public design projects.”
Earlier this year, AIASF and aecKnowledge released the first installment in this series, Growing a Small Firm: Marketing, that focused on marketing and business development and captured decades of insights into how best to meet potential clients, expand a firm’s portfolio, implement a vibrant marketing program on a limited budget, create an identity that resonates with prospective clients, and successfully collaborate with larger firms and allied professionals in the pursuit of widely sought after commissions.
aecKnowledge, based in the San Francisco Bay Area, is an established web-based, peer-reviewed knowledge sharing platform for the AEC industries, and enables members of the architecture, engineering and construction industries to share knowledge and leverage their collective intellectual capital. Their distilled, unbiased and practical knowledge helps professionals advance their careers, enrich their firms and improve the built environment. Online courses are approved for continuing education units by AIA/CES and/or GBCI, and are accepted by many states to fulfill mandatory CE requirements for ongoing licensure.
For more information, visit http://www.aecKnowledge.com.
About AIA San Francisco
Serving the Bay Area for more than a century, the American Institute of Architects, San Francisco Chapter (AIA San Francisco), one of the largest of the AIA's nearly 300 chapters, represents more than 2,000 members in San Francisco and Marin County. AIA San Francisco is headquartered in the historic 1917 Hallidie Building—one of the world's first glass-curtain-wall-buildings. Through community involvement, education, advocacy, public outreach, member services, and professional excellence, AIA San Francisco is the Bay Area’s premier destination for architecture and design.
For more information, visit w ww.aiasf.org.