Over 80% of high-tech sales people observed in a recent survey are still using traditional Feature/Benefit selling techniques.
Radnor, PA (PRWEB) April 30, 2013
"You can lie to sales people and still go to heaven," says sales expert and Sandler trainer Rich Geise to a room full of sales teams, managers and owners. "So if you look, sound, or act like a traditional sales person, you're going to be in trouble." That is the heart of the "Why Sales People Fail" sales workshop; a two-hour sales training workshop in Radnor, Pennsylvania focused on educating sales professionals and business owners on why traditional sales techniques are no longer delivering results.
Despite the rapid change in our economy and consumer/business buying behaviors, over 80% of high-tech sales people observed in a recent survey are still using traditional Feature/Benefit selling techniques. In the two-hour workshop, Geise outlines the major reasons why the traditional sales method is no longer effective, and what practical steps sales people can be taking immediately to be more effective.
Response to the workshop has been overwhelming.
"To be able to watch Rich in action was really impactful," says Matt Ciciretti, Advertising Manager at Patch.com. "I was able to get out and start using what I learned right away."
Ciciretti, along with other workshop attendees, have since continued their training with more advanced, ongoing classes. "Since I've become involved with Rich and Sandler, I'm closing more sales, not wasting time on unqualified prospects, and am 100% more in control of the sale. It's an amazing feeling."
The seminar is open to sales professionals, sales managers and business owners. Designed to provide attendees with an understanding of the hidden weaknesses in themselves and their people, the workshop also teaches techniques on differentiating their businesses from the competition and how to better reach qualified prospects.
The “Why Sales People Fail” seminar is completely underwritten by Sandler Training, making it free for attendees. For more information and registration, please visit http://geise.sandler.com/.
About Sandler Training in Radnor
Sandler Training center in Radnor is a leading Philadelphia sales training organization that teaches business professionals honest, no-nonsense sales and communication techniques, behaviors and attitudes that get results.