Handle Launches World’s First Priority Engine Into Private Beta at TechCrunch Disrupt NYC 2013

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Early Siri Investor, Menlo Ventures MD and Handle CEO Shawn Carolan Tackles Issue of Email Overload Firsthand with Co-founder Jonathan McCoy and Team

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With Handle, we've taken a fundamentally new approach to getting the most important things done in your day. Rather than zeroing your inbox, Handle improves productivity outcomes by starting and ending with priorities.

Handle, a priority engine for the most effective people on earth, today announced the private beta launch of the web-based application, Handle, which is participating in TechCrunch Disrupt NYC 2013 (Monday, April 29th — Wednesday, May 1st) as part of the Startup Battlefield competition. Combining the best of behavioral and computer science, Handle enables users to easily and quickly identify and manage priorities, beginning the moment they appear in a user's email inbox all the way through to completion.

The Handle experience starts with a new approach to the familiar email inbox. The majority of today’s workers receive their work assignments via email. Using Handle, workers can prioritize emails and the associated tasks within them first, but answer them later, naturally spending their time and attention on what matters most in their day.

Currently compatible with Gmail, Handle seamlessly integrates email with the task management and prioritization features today’s knowledge workers need to stay focused on the most important tasks in their day. With Handle, users can capture, triage, plan and do — the four basic stages of effective work management — all within one application. Multiple emails get unified in the context of a single task, which users can then order, prioritize and place on a daily working calendar, assigning tasks to time.

“We all have a lot of collective scar tissue around priority management and productivity, and yet, very little has been done in the way of real solutions”, said Handle co-founder and CEO, Shawn Carolan. “With Handle, we've taken a fundamentally new approach to getting the most important things done in your day. Rather than zeroing your inbox, Handle improves productivity outcomes by starting and ending with priorities. Priorities influence the choices we make every day. If you keep your priorities straight, the right tasks and the right deliverables get done in the right amount of time.”

Until now, today’s workers have been left with too many time management processes advocating the completion of long to-do lists, or getting to Inbox Zero. Many email clients have even been designed with Inbox Zero specifically in mind. What Handle has found is that workers don’t actually have a to-do list or a project management problem — they have a priority problem which, ironically, can be made worse by the amount of time needed to manage to-do lists or achieve Inbox Zero. By focusing on priorities, Handle helps user change behaviors long-term.

Handle is available today as a web and mobile application. The web application delivers one-click task creation from email and the addition of rich metadata such as deadlines, projects and snooze dates to keep a core list of priorities short and focused, even if associated email threads have dozens or hundreds of messages.

Key functions within Handle include:

● Triage Your Inbox -- Handle lets you sort through dozens, even hundreds, of emails to come up with a prioritized list of tasks.
● Capture and Prioritize -- Add great ideas and action items to your task list, and know what you need to do at any moment by focusing your “Must do” and “Today” items.
● Prioritize Your Priorities -- Identify the things you need to do and add them to your Today list.
● Move Faster with the Handlebar -- Transform thoughts into actions with the Handlebar command line using keystroke shortcuts inspired by natural language.
● Task Metadata -- Add context to tasks easily for quicker execution, including priority level, snooze, comments and more.

Currently, the web-based version of Handle is free to use and available via invite-only. Invite codes are publicly available today, and the company plans to make the service generally available as well as expand the service to support full integration with Microsoft Exchange later this year.    

Purpose-built for use alongside Handle.com, Handle Tasks is a powerful, yet simple, task management mobile application on iOS that enables users to easily capture to-dos on the go. Handle Tasks is today available on the iPhone for free from the App Store. The app can be downloaded here.

Prior to today’s launch, Handle’s private release period had been tested in strict confidence.

To sign up for Handle, please visit: http://www.handle.com. Or, connect with us on Twitter and LinkedIn.

About Handle

Introducing: Handle, the world’s first priority engine.

Handle helps you keep priorities straight. Handle combines the best of behavioral and computer science to create a sticky app focused on improved outcomes. We want you to work better and play better, too.

Your day changes constantly. New obstacles threaten accomplishment. Supposedly urgent tasks materialize out of nowhere. Priorities change meeting-by-meeting, and minute-by-minute.

The Handle experience begins with a new approach to the familiar email inbox. Most people receive their work assignments via email. With Handle you prioritize emails first, and answer them later. By focusing on priorities, you naturally spend your time and attention on what matters most.

Handle also places your priorities on a daily working calendar, assigning tasks to time, in the proper order. Most of us only complete a small portion of our overall priority list because we run out of time. Handle is designed to help you concentrate on the priorities you want to accomplish today, in the time you have available.

Big picture, Handle helps you create a clear plan for doing great, timely work. Handle isn’t just an inbox, or a productivity tool. It’s a methodology based on science and substance, and a way of thinking about modern work that maps to how the world’s most effective people get things done.

Today’s your day. Handle it.

Handle is headquartered in San Francisco and run by a group of people dedicated to helping increase human productivity. Learn more and sign up at http://www.handle.com.

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Jordan Bresler
Jones-Dilworth, Inc
(419) 704-1936
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