WineFlash: A Shopping Experience Coming Soon Statewide

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Wine E-Retailer bets on broad selection and exemplary service for future success.

Michael Wade

We want to be able to provide customers with whatever they are looking for at a price that is fair and reasonable.

In anticipation of the May 2013 re-launch of a ground-breaking online wine retail store, WineFlash Owner Michael Wade revealed a number of novel features that promise to change the online shopping experience for customers. Most importantly, the revamped site will offer wine and spirits enthusiasts unprecedented access to a range of product options at competitive prices without ever having to set foot in a store.

The alcoholic beverage business in the US has historically operated within a complex framework of federal, state and local regulations that have severely limited the ability of consumers to procure the same products throughout the country. When its new site goes live, WineFlash will suddenly allow these same consumer to shop for the products they want without being constrained by what is available locally. According to Wade, “Cutting-edge e-commerce companies like Gilt and Vente-Privée opened up a whole new world of choice to millions of fashion and food shoppers. WineFlash is about to do the same thing for wine and spirits. We want to be able to provide customers with whatever they are looking for at a price that is fair and reasonable.”

Beyond breadth of selection and value, web-design company Local Wisdom is ensuring that the new WineFlash presence delivers entertainment, customer engagement and ease of use. The creative team is working closely with Wade in order to ensure that his vision of a wine and spirits “playground” is brought to life in every page of the new site. To cap off the user experience, Wade has also assembled a top-notch retail team that will focus solely on customer service.

WineFlash is an online wine retail site that currently offers one highly-rated wine each day at the best price on the internet. Owner Michael Wade is a New Jersey lawyer and successful entrepreneur. He owns seven locations of Bourbon Street Wines & Spirits in New Jersey and actively runs his stores along with 100 employees.

Local Wisdom is a New Jersey-based agency that specializes in building brands by integrating the latest emerging technologies with compelling and engaging web design. Founded in 1999 by Rutgers alumni Derrick Larane, Shawn Venkat, Michael Alfaro, and Pinaki Kathiari, the company now employs a staff of 50 and has successfully designed, developed and curated websites for Fortune companies including Johnson & Johnson, Purdue Pharmaceuticals and ELS Education Services. The Local Wisdom Labs team is responsible for developing an iPhone and Android weather app that won five awards from the Arts Director Club of New Jersey in 2011 and was lauded by New York Times Gadgetwise writer Kit Eaton as “a completely different weather app experience.”

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Ophelia Santos
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