Washington, DC (PRWEB) May 14, 2013
newBrandAnalytics (nBA), the social intelligence expert for the food and beverage, hotel, and retail industries, will be onsite at the 2013 National Restaurant Association (NRA) Show from May 18-21 in Chicago to exchange insights with the world’s top restaurant, foodservice and hospitality professionals.
Restaurant executives are encouraged to visit newBrandAnalytics at booth #9531 to participate in personalized demonstrations that showcase the depth and breadth of nBA’s social intelligence in action. During the demo, the nBA team will pull real-time data to identify key trends in each business’ customer feedback and pinpoint opportunities for operational improvement.
newBrandAnalytics’ social intelligence delivers unique value to restaurants because it mines millions of online reviews to extract specific insights about locations, menu items – even staff members – that can be immediately used by operations teams to improve the guest experience. Marketing teams can use the same data to ensure that customers’ onsite experiences are meeting or exceeding their brand expectations, going beyond traditional sentiment analysis and reputation tracking to help their businesses gain and keep market share.
nBA client Parasole Restaurants which operates a dozen successful restaurants in Minnesota’s Twin Cities, has confirmed two of its industry experts will participate in a panel event on Sunday, May 19, to discuss how their company uses social media analytics to improve operations and craft marketing strategies. Randy Stanley, divisional vice president, and Kip Clayton, vice president of business development and marketing, will join strategists from McDonald’s USA and Coca-Cola for the education session “Web Warfare: Winning the Social Media Fight.” The discussion will include topics such as how marketing and IT departments can work together on social media to deliver the best value, which websites, mobile applications, and CRMs work best for business, and how to keep social media platforms safe inside and outside of your restaurant.
The NRA Show draws more than 58,000 professionals from all 50 states and more than 100 countries each year. It is produced annually by the National Restaurant Association, the largest foodservice trade association in the world, to showcase the newest industry innovations and up-to-the-minute information about trends and issues.
To learn more about the Web Warfare education session, please visit the NRA Show website. To schedule a personal demo at the newBrandAnalytics booth, please complete the registration form at http://www.newbrandanalytics.com/nra.
newBrandAnalytics delivers social intelligence that helps companies win – and keep – market share while improving overall operational performance. newBrandAnalytics’ unique approach extracts targeted, local insights from volumes of unstructured social media data, pinpointing specific ways your company can meet and exceed customer expectations to create lifelong brand evangelists. The company serves clients across food and beverage, hospitality, retail, and government industries, including Five Guys, Hyatt, Hersha, Ruby Tuesday, Darden, Dick’s Sporting Goods, the District of Columbia and many more.