Partnering with Convertro enables actionable and accurate attribution tracking that solves the ‘garbage in, garbage out’ problem that plagues many online marketing campaigns.
San Mateo, CA (PRWEB) May 01, 2013
PPC Associates, a San Francisco Bay Area-based digital marketing company with over 70 clients and $150 million in annual spend under management, has formed a partnership with Convertro, an attribution and marketing optimization platform, CEO David Rodnitzky announced today.
“Partnering with Convertro enables us to provide clients with a clear advantage over their competitors. Actionable and accurate attribution tracking solves the ‘garbage in, garbage out’ problem that plagues many online marketing campaigns,” Rodnitzky said.
The partnership will prove especially beneficial as more and more companies advertise across multiple channels and devices. Combined with PPC Associates’ methodology for successfully leading customers through the purchasing funnel, Convertro’s data will help attribute value to each stage in the purchasing process and help companies direct budget accordingly.
“Convertro’s customer path attribution model allows marketers to track all consumer ad interactions that lead to a conversion both on and off-line, across all devices and browsers,” said Jeff Zwelling, CEO of Convertro. “Armed with this data, marketers can shift ad spend to the most effective ad units to maximize their budgets and increase their return on investment.”
PPC Associates’ roster of clients includes e-commerce, lead gen, private-sale sites, and B2B. The agency recently scored 91% on a Net Promoter System® study measuring client satisfaction and is accepting inquiries from savvy and growing prospective clients. Information can be found at http://www.ppcassociates.com or by emailing firstname.lastname@example.org.