PPC Associates Releases 2013 Guide to Facebook Marketing

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Comprehensive guide includes ad types, usages, metrics, and more.

This guide represents a great foundation for understanding an increasingly viable marketing channel. - David Rodnitzky

PPC Associates, a full-service digital marketing agency located in the San Francisco Bay Area and downtown Chicago, has released a “2013 Guide to Facebook Advertising,” CEO David Rodnitzky announced.

The guide, written by Director of Social Media Andrew Foxwell, breaks down the Facebook platform’s goals, metrics, and ad types. It is meant as an introduction for new Facebook marketers and as a refresher for experienced practitioners in light of the many updates and changes introduced by Facebook in the last several months.

“Facebook’s many releases over the past six-plus months have further strengthened its position as a viable, profitable advertising platform,” Rodnitzky said. “We think it represents a huge opportunity for advertisers, and this guide provides a great foundation for understanding the channel.”

PPC Associates, which has opened offices in downtown San Francisco and San Diego in the last few months, started as an SEM agency in 2008 and, over the last couple of years, has broadened its best-in-class services to include display, video, and social marketing with a focus on ROI and attribution.

PPC Associates’ roster of 60+ clients, with over $150 million of annual spend, includes e-commerce, lead gen, private-sale sites, and B2B. The agency recently scored 91% on a Net Promoter System® study measuring client satisfaction and is accepting inquiries from savvy and growing prospective clients. Information can be found at http://www.ppcassociates.com or by emailing info(at)ppcassociates(dot)com.

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