Salt Lake City, UT (PRWEB) May 01, 2013
Nearly 2.1 billion Americans participate in customer loyalty programs each year, according to data from Colloquy’s Loyalty Census, which shows significant growth within the industry. ArmorActive has teamed up with CityGro to provide a solution that has proven an effective means of gathering, analyzing and capitalizing on customer propensity data. With business owners collecting up to 8x the amount of customer data using CityGro and ArmorActive, as opposed to traditional loyalty programs.
Many loyalty programs followed suit with original airline loyalty programs, which rewarded customers based on a points or miles system. Likewise we’ve all seen and collected restaurant punch cards for a wallet full of restaurants. The team at CityGro quickly realized the limitations of this system; built into the backend of the CityGro iPad app is a powerful system with detailed analytics and customization capabilities.
The powerful analytics and data collection of the CityGro app also had limitations, in order for CityGro to put their app in the hands of their clients they had to first attain an iPad hardware solution to secure the iPad. CityGro has developed a loyal partnership with ArmorActive to ensure that their iPad, operating the mobile loyalty program software, is properly secured in an attractive, customizable hardware set.
ArmorActive supplies CityGro with an Evolve iPad enclosure and Gravity Flip table stand that can then be securely mounted to either a table or countertop. The Evolve + Gravity Flip combination provides a clean, sleek iPad kiosk, unmatched in style and functionality. Once the CityGro app is combined with secure ArmorActive products, the solution can to be incorporated into any business setting. ArmorActive makes it possible for CityGro to run their business with confidence that their product is secure and attractive to customers.
“Our partnerships and services are what makes solutions like the CityGro loyalty iPad kiosk possible,” states Kyle Muir, President of ArmorActive, “a business-in-a-box solution like this relies on our consistent fulfillment, provisioning, and custom branding services.”
CityGro is successful in creating a loyalty program that is unique and goes beyond the bounds of what has already been done in the loyalty program industry. The key to success with CityGro is simplicity. Customers quickly input a phone number, which is linked to a customer account, and CityGro does the rest. This loyalty system lets businesses control how, when and with what promotion they reach out to customers. Most loyalty programs reward loyalty, while CityGro generates it. Rather than rewarding customers who repeatedly pay full price for a product, CityGro reaches out to non-loyal customers with incentives to return. Increasing revenue for businesses rather than taking money from the owner’s pocket.
CityGro combined their app with ArmorActive hardware to benefit Picture Perfect salon as a customer check-in. “Clients [simply] check-in,” said Jeff Parrish at Picture Perfect, “I don’t have to take any notes, I don’t have to worry about my employees missing them.” For a busy business like Picture Perfect Salon, it is difficult to make sure that there is always an employee at the front desk to greet and check-in guests. The CityGro kiosk interacts with the client from the time they check-in until they return. When a client leaves the salon a text is sent reminding them to set up a return appointment. If a client has gone months without returning, the app will automatically send them a text offer incentivizing them to return.
ArmorActive and CityGro products form an ideal solution for businesses large and small looking to manage client relations, customer loyalty, and promotions.
ArmorActive is a global tablet security solutions company. Unique in the industry, ArmorActive provides a team of Account Managers to help customers make the best decisions at all stages of their tablet-based projects, from procurement to implementation. A wide variety of ArmorActive products are available at http://www.ipadenclosures.com