Sydney, Australia (PRWEB) May 07, 2013
Think Big Online stresses that one of the most important parts of a social media marketing campaign is to regularly add new content that is optimized for search engines. If a site does not appear to be regularly updated, search engines like Google may rank it much lower than other sites. Adding content doesn’t have to be difficult—one of the easiest ways of adding content is to install a WordPress blog.
WordPress is one of the easiest blog platforms to use, especially when coupled with a few of the many different user-developed plugins. These various tools make SEO very simple to incorporate into blog posts and update as needed.
“Having a blog is like having your own media platform – you can broadcast anything you like and control the manner in which your business is perceived in the market,” says Samuel Junghenn of Think Big Online.
As listed on Site Pro News in their article on Top SEO Plugins for WordPress Sites, there are a large variety of plugins for WordPress. An astute Social Media Manager will know which of these plugins is right for a client. SEO Ultimate, for example, will assist managers with descriptions, keywords, and other meta data. It also integrates with Google Analytics and other Google tools. These Meta Tags are vital to a successful website.
The Local Search plugin is another very useful tool, especially for beginners. It allows users to easily add all business information to a contact page, including a Google map integrated with a business’s Google+ Local account.
For blogs that are image-heavy, SEO Friendly Images guarantees that all images have complete SEO-friendly tags, including title tags and alt attributes. Images without these tags are passed over by search engines, which lack the ability to comprehend an image that lacks text descriptions.
A blog on its own is useful, but when linked to other social media, it becomes even more useful. Social Media Tabs is a plugin that adds a widget to the blog that shows recent posts from Facebook, Twitter, and other social media sites.
These WordPress plugins are just a few ways a business can harness the power of a blog to grow their customer base.
About Think Big Online
Think Big Online is a full service Internet Marketing Company headquartered in Sydney, Australia. Founded by Samuel Junghenn, TBO works with a number of businesses to increase their online presence and the effectiveness of their online marketing campaigns.