St. Charles, MO (PRWEB) May 01, 2013
Ken Tucker of Changescape Web is now a certified Inbound Marketing Professional through HubSpot. Mr. Tucker completed HubSpot’s Inbound Marketing Certification which consists of nine classes that comprise the core of an inbound marketing strategy.
Inbound Marketing classes include topics such as search engine optimization, blogging, social media, content marketing, landing page and call to action best practices, lead nurturing, email marketing, and cultivating happy customers.
Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
“Education is very important to me. Staying on top of the ever changing world of online marketing is critical. Inbound marketing provides an excellent methodology. Having a website is not enough in the very competitive online world. With an inbound marketing strategy you can increase visitors to your website that convert into paying customers,” said Tucker.
Earlier this year, Mr. Tucker also received a Certificate of Achievement for passing the exam at the end of the Content Marketing Summit 2013. This is one of many certificates completed by Mr. Tucker from the Social Media Examiner success summit programs. Mr. Tucker has received certificates for the Facebook Success Summit and the Social Media Success Summit in 2011 and 2012.
Mr. Tucker has been an Inbound Marketing Professional through the Inbound Marketing University since 2010, and Changescape Web has been a HubSpot Value Added Reseller since 2010.
Changescape Web is a full service inbound marketing firm based in St. Charles, MO specializing in marketing strategies; inbound marketing, content marketing, social media marketing and strategy, social media education, website development, search engine optimization, lead nurturing, email marketing, and online advertising.