Many of the private and boutique shows we participate in are fundraisers and really get at the heart of our drive to promote fashion with a social mission.
Newport News, VA (PRWEB) May 01, 2013
The Yatra Collection will showcase its classic designs, including the newest spring 2013 pieces, at the Hampton Roads Academy (HRA) Parade of Sales boutique shopping event May 4 and 5 in Newport News, Va.
The Parade of Sales in HRA’s Joseph E. Carpenter Gymnasium kicks off May 4 from 10 a.m. to 6 p.m. and continues May 5 from 10 a.m. to 3 p.m.
“We’ve created the Parade of Sales to be a global shopping boutique that will feature Yatra Collection and more than 20 other vendors showcasing clothing, jewelry, purses and stationary,” said Yatra Collection co-founder Gayatri Khosla, who is also a parent at HRA and organizer of the event. “Parade of Sales really will be the perfect place to shop for graduation gifts and Mother’s and Father’s Day.”
The Yatra Collection – an independent fashion label featuring an artistic line of handmade, India-inspired apparel and accessories – pays homage to the India of several generations ago, but with a contemporary edge.
“Many of the private and boutique shows we participate in are fundraisers and really get at the heart of our drive to promote fashion with a social mission,” said Rati Bahadur, who worked with Khosla to co-found the Yatra Collection.
Yatra, in Indian traditions, means journey, or procession. And that’s what the collection has been for Khosla and Bahadur, long time friends who attended boarding school together in India and realized their dreams of one day merging their creative interests in fashion to create their own label.
The Yatra Collection focuses on simple silhouettes, classic pieces and perfect tailoring.
The newest pieces in the Yatra Collection include jewelry with natural stones, sari-inspired shirts, embroidered and chiffon tunics, stoles and sari border crop tops.
The clothes represent the vibrancy of every day life in India. Khosla and Bahadur do not decide on a color palette until they travel to India and absorb the streets, the bazaars, the food, the music, the conversation and textures of life in cities big and small.
“Our philosophy is to offer handcrafted designs and promote artisans and trade from India,” said Khosla. “This is fashion with a social mission.”
Yatra Collection will also be at the Beth El Congregation Sisterhood in Baltimore, Md. on May 6 and the St. James Church Boutique in New York, NY on May 8.
ABOUT THE YATRA COLLECTION: WOMEN WITH A MISSION
Long time friends since they were together at boarding school in India, Gayatri Khosla and Rati Bahadur knew that they would one day merge their creative interests in fashion and design to create their own label. Their complementary styles, interests and expertise have allowed them the freedom to bring the vibrancy and exclusive hand-craftsmanship of India to the western shores.
They design and work with high-end artisans to put together a collection a few times each year. The co-founders travel to India and immerse themselves in the chaos, and the vivid abundance of exquisite craftsmanship of artisans, two aspects that exist side by side and are so typical of India. It is in India that the designs come to life.
Learn more about the Yatra Collection at http://yatracollection.com/