Easterwebs.com Launches New Tool to Create Web Easter Eggs

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Newly launched easterwebs.com provides an easy interface to create a web easter egg prize hunt. Users can add a secret egg hunt around their products or services with clues taken from their blogs, Tweets or Facebook updates.

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Secret surprises are often hidden in software or websites that give users a memorable site experience. First of its kind, Easterwebs.com is an interactive and fun site that lets site owners easily create and add an easter egg hunt to their site allowing users to win a prize at the end of a hunt. Instead of spending many office meeting hours and development time creating bespoke easter egg hunts, Easterwebs.com users are able customize an egg hunt making it as easy or difficult as they want it to be.

Kai Chan and Marcus Moxon, the founders of EasterWebs and long-time developers, are on mission to make easter egg hunts a part of user web experience. The egg hunt creation tool allows users to add various clues and solutions that form each egg hunt. Users can shuffle the order of each step, making some steps more difficult than others, and at the end of the egg hunt, a prize or prizes can be offered.

According to Marcus, "We wanted to add some fun to the many mundane sites we come across. We often hear how marketing people would want something different to attract greater site interaction. We suggested an easter egg hunt as a joke, but it slowly became something serious as we created more and more eggs. It’s like gamification but not at the same time."

Within Easterwebs.com, egg hunts are composed of steps which users need to solve. Each step will have a clue where the answer can be hidden in a tweet or a blog article. Solving a step involves engaging a user via text links, key strokes, certain text matches appearing on the page, e.g. “contact us,” matching URLs or finding an egg or chick image hidden on the page.

Adding the egg hunt to a site involves the addition of a simple script to the website where the egg hunt will be run.

For more information about easterwebs.com, or to get started with creating an easter web hunt, visit http://www.EasterWebs.com. We’re currently running our own hunt, so be sure to take part.

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Kai Chan
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