Tuscaloosa, AL (PRWEB) May 02, 2013
Tuscaloosa, trucking industry publisher Alabama - Randall-Reilly has announced the launch of its revamped job recruiting website ProTruckerOnline.com, part of the company’s overhaul of its entire branding campaign.
The new look for Pro Trucker Online is part of an overall rebranding campaign that intends to expand the trucking publication giant’s presence beyond publisher to a comprehensive, multi-media, solutions-based business designed to better serve the demands of the trucking industry.
"Instead of waiting on the audience to come to us, we go where they are and offer our clients cross-channel marketing solutions,” Brent Reilly, President of Randall-Reilly said.
Randall-Reilly’s company-wide rebranding efforts have incorporated a comprehensive overhaul of the look and structure of the entire business, says Reilly, incorporating a top-to-bottom approach that includes changes to company logos, as well as the addition of new marketing taglines and refocus of key staff positions.
Salespeople who once offered ads in magazines are now serving as “account managers,” offering customized data and media solutions driven by a fresh and unified company brand.
From its earliest version as Pro Trucker magazine, the publication has stood as one of the trucking industry's premier resources for many highly rated trucking companies nationwide to help connect qualified drivers to available truck driver jobs. Now, Pro Trucker’s new interactive recruiting website fully mirrors the company's overall rebranding effort, offering new functionality and user tools to boost effectiveness by helping truck drivers navigate the flood of industry news and job openings available to them.
The new-look version of ProTruckerOnline.com takes in all of the latest elements in sleek, efficient website design. Drivers and trucking companies will find enhanced navigation and consolidated industry news specifically designed with them in mind. Pro Trucker Online provides free access to the best companies in the trucking industry through a premier application system that is completely secure. And while it may seem short, it captures all of a trucker's pertinent information to direct them to the best truck driving jobs currently available.
The entire trucking industry will have a much better sense of the overall changes that have taken place at Randall-Reilly after visiting the new Pro Trucker Online, said Reilly.
“Our re-energized recruiting website is a fitting reflection of the success of the Randall-Reilly rebranding efforts and our transition from "magazine guys" to a technology and data-driven company,” Reilly said.
For more information about Pro Trucker Online and Randall-Reilly call 800-633-5953 or visit their websites.
About Randall-Reilly: Randall-Reilly has been serving as one of the country’s leading publications for the trucking industry for more than 75 years. The Tuscaloosa, Alabama-based company has evolved from a magazine for truck drivers to a nationally recognized brand and solutions-based multi-media company, offering industry trade shows, award-winning publications and a comprehensive truck driver recruitment website, ProTruckerOnline.com. The company is driven by four core principles: to be a business of open communication; provide adaptive solutions; offer innovative ideas and deliver effective products.