Manhattan Beach, CA (PRWEB) May 01, 2013
Manhattan Beach, CA mom and entrepreneur Mari Kupiec has finally created a stylish answer to summer’s endless battle for sun protection. UVIQ (http://www.uviqapparel.com) and on Facebook under UVIQ) stands for “Ultraviolet Intelligence” (sun + smart) and was developed to provide the highest sun protection possible in a garment. The UVIQ UV Convertible is one piece that allows for endless styles-worn more than 8 ways (poncho, dress, skirt, cape, vest, halter, scarf and so many more) and provides continuous UPF 50+ protection wet, dry and after washing.
The UV Convertible is a super-chic garment that can be tossed in a bag and taken anywhere. Only 4 oz, and while it is sheer enough to see the sun through, it blocks almost 98% of the sun's damaging rays. It’s a no brainer piece that can be added to any daily style as normal scarf or used with any of the 10 nickel-finish snaps to adjust the UV Convertible in multiple ways, all the while obtaining maximum protection from the sun. What you choose to cover is up to the individual: snap up the sides and a sassy off-the-shoulder poncho looks equally chic paired with a swimsuit or over street clothes. One snap across the front makes the quickest and coolest (yes, it wicks moisture, too) poolside cover-up ever made.
Kupiec, diagnosed with Lupus SLE, an auto-immune disease that brought her crushing flare-ups from sun exposure, refused to give up enjoying outdoor activities with her kids because of her sensitivity. Her entire lifestyle revolves around being outdoors in the beautiful California weather. It was easy for her to find sun protection in exercise clothes, but impossible to find coverage in fashionable “street clothes”. And with the exception of the traditional rash-guard, none of the department stores, local boutiques or chain stores carried a single ‘cover-up’ with ultra-violet protection.
“Most fashionable and knowledgeable women wear sun protection everyday, they just never knew it could be part of the way they dress until UVIQ came along,” explained Kupiec, founder.
Over the course of five years, Kupiec curated a collection of ‘best of’ fashion staples from her closet that inspired the UVIQ wish list “if only” she could put sun protection in them. Finding the perfect UPF 50+ fabric to convert these fashions to excellent sun protection without sacrificing a fashionable look and feel was the final ingredient needed to perfect the UVIQ recipe. Created for multi-generations, moms, daughters and grandmothers have all been seen wearing UVIQ the way that fits their individual style the best.
UVIQ is made with eco-friendly fabric imported from Italy and is milled by the 1st textile company in warp knit fabrics to obtain the EDP (Environmental Product Declaration). Having an EPD certification, it safeguards the environment and saves resources in the making of the fabric all while reducing its carbon footprint.
*Samples and high res images available upon request