Relevate Introduces New Marketing Data – Motorcycle ID

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Motorcycle ID is a brand new comprehensive VIN-driven database for marketers who have products or services to sell to motorcycle owners. Data is selectable by make, model and year of the over 200 motorcycle makes on this extensive file.

Relevate, marketing data intelligence and solutions

Relevate, marketing data intelligence and solutions

Motorcycle ID is a 4.5 million record database and contains ownership information, enhanced with consumer demographics.

Relevate® announced today that a new marketing database has been created to meet the needs of marketers who would like to reach motorcycle owners. Since 2009, Relevate has been a leading provider of data on automobile owners from the 177 million record Auto ID database.

Motorcycle ID is a 4.5 million record database and contains ownership information, enhanced with consumer demographics. The VIN number, a unique serial number that contains the make, model and year of the motorcycle, is available on 99% of records. This information is valuable to motorcycle dealers, service centers, the motorcycle aftermarket, and companies providing motorcycle financing and insurance. Relevate’s Motorcycle ID leads are sourced from consumer transactions, and the data is fully compliant with privacy laws.

Key Statistics:

  •     56% are middle/upper middle/upper income
  •     88% are between the ages of 35-64
  •     43% are online purchasers

Kelly Idol, senior vice president sales, said, “Many of the automotive retailers and insurers who use our Auto ID automotive data been asking us to provide quality marketing data on motorcycle owners. With the introduction of Motorcycle ID we are able to fulfill their needs. These are great leads for companies who provide financing and insurance to motorcycle owners. In addition, these consumers are passionate about their bikes and spend on accessories to enhance the motorcycle’s appearance, comfort and performance, as well as for protective and fashionable clothing.”

Access to accurate and legal vehicle data has been difficult to obtain since the inception of the Driver Privacy Protection Act and subsequent Shelby Amendment. Motorcycle ID solves this problem for marketers by providing legally sourced marketing data. Leads are available for multichannel marketing including postal, phone, email and online ad targeting. The data may also be used for modeling and analytics. All channel information is verified and guaranteed.

About Relevate®
Relevate, with its headquarters in Springfield, Virginia, is a data insight and management company that combines the power of analytics and quality data assets to deliver a comprehensive range of marketing intelligence and digitally driven marketing solutions. Over 1,500 companies work with Relevate to improve their ROI and build leading-edge marketing solutions. For more information, call (800) 523-7346, or visit

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