Upfront Launches Private Membership Platform to Connect Influencers with Fans

The First Application of its Kind, Upfront Offers Premium Experiences and Exclusive Benefits for True Fans of Musicians, Comedians, Chefs, Celebrities and More.

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“I’ve always wanted to do something that allowed people who listen to my music to see behind the scenes, to see what it’s like in a day in my life. This is it.” - Grammy Award winning singer, Maxwell.

NEW YORK, NY (PRWEB) May 02, 2013

Upfront, an exclusive online community for influencers and their most devoted fans, released iPhone, Android, and web applications today. Free of spam and ads, Upfront has created a revolutionary fan engagement platform that offers more ways for influencers to share original content and communicate directly with loyal fans than ever before. Members will have access to premium photos, videos, SMS messages, emails, unreleased music, thoughts, status updates, questions, polls, phone calls, unprecedented live-streaming where influencers can host live events from their phones anywhere in the world and more.

Working alongside a board of advisors that includes Ciarra Pardo, Creative Director for Rihanna and CEO of Gravité Creative; Brant Cryder, President of Yves Saint Laurent of the Americas; Tunji Balogun, A&R at Interscope Records; and PJ Morton, member of Maroon 5, Upfront has secured their initial roster of content creators, which includes Maxwell, Hillsong United, Alex Guarnaschelli, The Game and Ledisi.

“I’ve always wanted to do something that allowed people who listen to my music to see behind the scenes, to see what it’s like in a day in my life,” shares Grammy Award winning singer, Maxwell. “This is it. With Upfront fans will learn how we make the songs, how we write the songs, what it’s like backstage, on the tour bus, during rehearsal, everything.”

“We’ve looked for something like this for a long time,” adds Joel Houston, lead vocalist for the top-selling band, Hillsong United. Everything that you can’t do on social media currently, you can do on Upfront.”

There are three memberships available with coordinating price points and access opportunities. At the Club level ($0.99 per month per influencer), members will get instant access anytime an influencer asks questions, shares thoughts, uses our patent-pending communications tools, or posts photos. At the Premium level ($3.99 per month per influencer), members will get access to the Club features, plus exclusive new audio and video content that isn’t available anywhere else. With the All Access level ($5.99 per month per creator), members get unparalleled access to everything an influencer shares, plus regular live webcasts and in-person events, exclusive to this level of membership. Upfront is available for download in the App Store, on Google Play, and online at BeUpfront.com.

“Time and time again, I’ve heard from the influencers that I work with that they’re increasingly frustrated by the lack of opportunities to deeply connect with their most devoted fans on current social networks,” explains Upfront Founder and Chief Creative Officer, Shaun King. “Upfront grew organically from that frustration and aims to solve that problem. Twitter and Facebook are used to communicate to the entire world. We love those platforms, but Upfront allows influencers to communicate with their most loyal fans. We have worked diligently to create a platform that will help the most influential people and brands in the world connect directly with their best fans in ways that they never have before.”

King says that social good and generosity are also woven firmly into the fabric of Upfront: “It was important to us to incorporate a significant way to give back so a percentage of every transaction completed on Upfront will go to the newly formed Upfront Foundation to support the causes that matter most to our influencers, fans, and staff.”

About Upfront
Upfront builds exclusive online communities for influencers and their super fans. Free of spam and ads, Upfront is the world’s most robust and revolutionary publishing platform with more ways to share premium content than have ever been offered in one place – including photos, videos, SMS messages, email, phone calls, live videos, and more. A percentage of every transaction completed on Upfront will go to the newly formed Upfront Foundation to support the causes that matter most to Upfront’s influencers, fans, and staff. Upfront was founded in 2013 by Ray Lee, an ex advertising agency executive and serial entrepreneur, and Shaun King, a widely respected social entrepreneur and humanitarian who also founded TwitChange and HopeMob. For more information, visit http://www.beupfront.com.


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  • Danielle Gano
    Elle Communications
    858.208.9227
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