Southern Pines, NC (PRWEB) May 03, 2013
A new marketing project needs input from NC residents.
Moore County Partners in Progress, the economic development organization serving all of Moore County, has spearheaded an initiative to develop a marketing campaign specifically focused on promoting the County’s assets, amenities, and quality of life.
The primary component of the campaign is the development and launch of a new website designed to attract and encourage people within a variety of demographic profiles, including young professionals, families, military, and retirees, to relocate to Moore County to live, work, and play.
“This is a ‘talent initiative’ we’re calling ‘Moore Opportunity’,” said Pat Corso, Executive Director of Partners in Progress. “It’s an effort to recruit new, talented and innovative people to our communities who will start businesses, enhance our workforce, and contribute intellectually and socially to the betterment of Moore County.”
“We are taking action to ensure Moore County stays populated with people who are progressive, entrepreneurial, and have a desire to see our communities grow and prosper long-term,” Corso added.
Partners in Progress has formed a Marketing Committee with the Pinehurst, Southern Pines, Aberdeen Area Convention & Visitors Bureau (CVB), the Pinehurst – Southern Pines Area Association of Realtors, and the Moore County Homebuilders Association to develop the marketing campaign and create the new website.
“There are a variety of existing websites that market different aspects of Moore County, like the CVB’s website that promotes tourism, and Partners’ site that promotes economic development and the business environment,” said Caleb Miles, CVB President. “But there isn’t currently a site devoted to fully conveying just how exceptional the lifestyle and amenities are in Moore County.”
“The Triangle area has already launched this type of website, http://www.workinthetriangle.com, and we want to use it as the basic model for our new site,” said Miles.
Residents, people who work or visit here, or otherwise have a knowledge of or interest in Moore County can access an online survey to indicate their likes, dislikes, and perceptions about the County. The survey link is: http://www.surveymonkey.com/s/MooreCountySurvey. Everyone fully completing the survey will be entered in a drawing for one of twenty (20) $10 gas cards. The drawing will take place in June.
In addition, during the month of May, Dr. Carol Kline of East Carolina University will be conducting focus groups to solicit participant feedback about the area’s amenities, business climate and overall perceptions about the County. Anyone interested in participating in a focus group can go to this link to indicate their availability: http://www.surveymonkey.com/s/MooreCountyFocusGroupAvailability.
“We want a variety of people to complete the online survey and participate in the focus groups,” said Corso. “We want to hear from new and long-time residents, natives, people employed in the County, and people of all ages, ethnicities, career paths, and family stages. The more feedback we receive, the better the new website content will be, and we can anticipate a more successful marketing campaign as well.”
Partners in Progress is a 501(c)(3) nonprofit economic development corporation whose mission is to increase economic prosperity in Moore County. For more information, go to http://www.moorebusiness.org.