(PRWEB) May 03, 2013
Ajax Union, an SEO New York company which can be found online at http://www.AjaxUnion.com, is excited to announce that a recent article written by its Vice President of Marketing has been published in the online Search Engine Journal. The article, titled “5 Advanced Social Media Metrics for 2013”, outlines various advanced tracking techniques that will help improve the overall campaign for a business.
“In writing the article, I wanted to inform businesses of the top metrics of 2013 to help their campaign grow and help them stay up-to-date on the latest social media advancements. These important tools are often overlooked in current reporting strategies and can vastly help businesses in their campaign efforts. In the article, I outline how to define and track conversions, segment ad data, harness an email service provider (ESP), leverage advanced tracking tools (including Share of Voice), and invest in PPC remarketing,” said Sarah Mogin, Vice President of Marketing at the internet marketing agency.
Defining and tracking conversions is one of the most important points emphasized in the SEO NY article. The Top Conversion Paths feature in Google Analytics is one of the simplest ways to see contributing sources as well as direct sources to tracked conversions. Thinking outside the box is also encouraged. Brick-and-mortar stores, for example, can track printable coupons, while marketing only one location at a time can make other locations control cases.
In addition to offering valuable tips such as these on media platforms, the internet marketing agency also offers complimentary resources on its site such as eBooks, recorded webinars, and FAQs to help small businesses learn more about marketing. Ajax Union can also help small businesses boost their Search Engine Optimization (SEO) efforts with competitively priced monthly plans. It also boasts a team of highly dedicated and knowledgeable marketing experts who are skilled in such pay-per-click, social media, PR and reputation management, business blogging, video marketing, and SEO analysis.
To learn more about advanced social media metrics, comprehensive marketing plans, or Ajax Union, visit the company online. Interested individuals may also find the local internet marketing company on various social media sites such as Facebook and Twitter for more information about its services, deals, and upcoming webinars and seminars. A customer service representative is also available by calling 1-800-594-0444.