New Study Reveals Value of Facebook Marketing, Industry Professional Jason Proch Encourages Strategic Use

A recent study found that many businesses who utilize Facebook’s marketing features have discovered improved sales as a result. Marketing consultant Jason Proch comments on this new development.

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Cranberry Township, Pennsylvania (PRWEB) May 06, 2013

As a marketing strategy expert at GrandView Solutions, LLC, Jason Proch has found that online-based campaigns are one of the strongest ways that businesses—especially small ones—can discover newfound success. While many small business owners remain apprehensive to pursue the anticipated challenges of online marketing, Proch highlights a recent article from TIME that reveals new evidence supporting the use of social media marketing.

According to TIME, a recent study conducted by Web.com Group supports the application of marketing on Facebook. The article reveals that the study “shows that of the small businesses who embrace mobile marketing, more than 80 percent have seen an increase in new business as a result.” Jason Proch responds, “While many people have been apprehensive to view Facebook—and social media in general—as a strong marketing path that offers a significant return on investment, the Web.com study should be more convincing on the matter. Eighty percent is a considerable amount, and while small businesses may not trust the return offered by online marketing, I believe those figures are worth making the effort for.”

Another study highlighted in the TIME article offers more evidence in support of Facebook’s mobile marketing. The article explains, “An IDC study of smartphone owners [shows] just how popular Facebook is with the mobile crowd. According to the study, Facebook ranks as one of the top-three things people do on a smartphone. Seventy percent of those people surveyed use Facebook, with the average person checking the service 14 times a day.”

While there are many social networks that offer a strong potential for marketing success, Jason Proch explains that Facebook is a great place for small businesses to start. He explains, “Not only does Facebook provide a welcoming space where businesses can interact with consumers, but it is already optimized for mobile viewing. Therefore, it is one of the most streamlined social applications that already offers significant marketing opportunities for a small price.”

As the article indicates, there are several ways for businesses to approach Facebook marketing that can translate into mobile campaigns as well. For instance, users can “promote posts” and present coupons on “Facebook Offers.” As a marketing consultant, Proch highly recommends that all consumer-focused businesses embrace the opportunities presented by Facebook. “It does not take that long to learn how to navigate the space and there are many professional resources that can provide guidance. It is truly worth the investment,” Jason Proch concludes.

ABOUT:

Jason Proch is a leading marketing professional who has over 16 years of collective experience in various capacities and industries. Among his wealth of knowledge, Jason Proch has proven himself as a high-quality marketing and operations executive who has worked on campaigns and projects on a global scale. He is currently focused on his work as a consulting and marketing strategy expert at his own firm known as GrandView Solutions, LLC, which is located in Cranberry Township, Pennsylvania. In addition to helping businesses achieve their goals through his consultation work, Jason Proch is a noted inventor that has created solutions for the hunting industry.


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