New York, NY (PRWEB) May 03, 2013
StrikeAd, the world’s first international mobile Demand Side Platform (DSP), today announced the launch of its new business division, StrikeAd Engage. The division is dedicated solely to providing mobile brand advertising and rich media opportunities to brands and agencies. StrikeAd Engage will operate separately from StrikeAd Fusion, the company’s mobile DSP.
“Just as smartphone adoption has grown rapidly over the past two years, so has demand for brand advertising and rich media inventory,” said Alex Rahaman, StrikeAd CEO and founder. “Advertisers increasingly recognize that rich, interactive media and video are crucial tools in the mobile space, just as they proved to be on the desktop. StrikeAd Engage will allow us to provide a more focused offering in this space to agencies and brands.”
Though mobile inventory is often considered most suitable for direct response advertising, brand advertisers are increasingly turning their attention to the sector in order to reach target audiences in real time. MoPub recently reported that this group accounted for 30 percent of traffic in its exchange in the last quarter of 2012. In the Asian Pacific region, for example, mobile advertising is expected to reach nearly one quarter of global online advertising spending by 2014.
“StrikeAd continues to adapt to meet clients’ changing needs. This strategy has allowed the company to enjoy rapid expansion since our founding just a few years ago. This new division will allow us to further simplify the ad buying process for our clients,” said Carl Costa, StrikeAd Managing Director, Asia Pacific.
“StrikeAd performs exceptionally well within the Celtra platform,” said Miha Mikek, Celtra CEO. “It makes sense that StrikeAd engage is the next step in StrikeAd's evolution.”
StrikeAd is the first dedicated mobile advertising Demand Side Platform (DSP), enabling advertisers, brands and agencies to plan, optimize and deliver the most effective mobile advertising campaigns on a global scale. Working with the most innovative, mobile-ready audience data partners has enabled StrikeAd to discover and reach their clients' targets and goals. StrikeAd’s proprietary platform integrates algorithmic real-rime optimization, which tracks behavior beyond the click, whether in terms of brand engagement or direct-response. In addition, StrikeAd has robust geo-targeting capabilities that engage consumers in optimal locations to maximize response for all campaigns. These capabilities ensure that StrikeAd campaigns become more effective over time, maximizing the value of mobile investment. Founded in 2010 by digital and mobile advertising entrepreneur Alex Rahaman, StrikeAd is headquartered in New York City and has offices in the United States, Europe and Asia. StrikeAd’s investors include DFJ Esprit, SoftTech VC, Siemer Ventures and Gil Elbaz. For more information, please visit http://www.StrikeAd.com.