Sydney, NSW (PRWEB) May 10, 2013
Queensland Performing Arts Centre required a significant growth from online ticket sales, merchandise sales, online travel sales and also entertainment sales. QPAC wanted to benchmark themselves against the likes of Ticketek in the market.
The strategy was to increase ticket sales from 800,000 to over 1 million in a 12 month period. It was important to sell more tickets online by increasing sales from 40% to 80% and to reduce the overall operating costs.
The business originally hosted their data within the theatre, a building that was not naturally designed for hosting 24 hour ticketing infrastructure. The business knew that if they wanted 24 hour management, availability and security they were going to need a Data Centre Provider they could trust.
Macquarie Telecom offered their services to QPAC, which resulted in website maintenance time being drastically reduced. The business no longer needed to worry about the on-going cost of managing their infrastructure. IT Staff were also able to shift their focus onto other projects within the QPAC business.
The services provided by Macquarie Telecom resulted in 80% of tickets being sold online, doubling the figure from the previous year.
About Macquarie Telecom
Macquarie Telecom is Australia’s only integrated Managed Hosting, Cloud and Telecommunications Company focused solely on mid-size businesses, corporate IT and government. Working with and supporting some of Australia’s best-known organisations, Macquarie Telecom is a full service hosting provider offering managed dedicated servers, managed colocation, and managed private, hybrid and public clouds. Our fully owned, Australian based data centres are the most secure and accredited data centres in Australia with ISO27001, PCI Compliance, DSD Gateway and ASIO Intruder Resistant accreditation. Macquarie Telecom’s offerings are underpinned by world-class customer care which is delivered by our fully owned and managed customer service centre, Macquarie HUB. Combining Business-Grade Full line (Voice, Data & Mobile) Telecommunications with Hosting services to offer truly integrated end-to-end communications solutions, Macquarie Telecom is best placed to help transition organisations to the new online NBN era, enabling greater agility and growth.
About Queensland Performing Arts Centre
A non-profit organization, QPAC is Queensland’s premier performing arts centre. It fosters an environment of innovation, creativity, entrepreneurship and learning. Each year QPAC showcases the best in performance from Australia and around the world. Their venues host leading international and Australian actors, dancers, musicians, artists and companies.