Previously, paid search marketers had to wait a number of hours, but now will be able to monitor in real time how many visitors are converting
(PRWEB UK) 5 May 2013
Through its blog, Google has revealed that users will now be able to discover whether or not a visitor has converted instantly. Previously, paid search marketers had to wait a number of hours, but now will be able to monitor in real time how many visitors are converting and against what goals. Currently, Google is only introducing URL based goals, so goals such as time on site or page visits won’t be included.
Alongside this, Google also revealed that its teams have been making continuous improvements to its Real Time reports over the past year. Some of the most notable changes include new supporting profiles and 4 key analysis improvements. Real time widgets are also being made available for dashboards.
Providing a full range of digital marketing services to a variety of clients, the PPC department at SEO Positive regularly research ways to improve the way they manage their clients’ accounts. The latest developments were of particular interest to the team, leading Head of Paid Search, Evaldas Balcius, to share his thoughts on the subject.
“The changes simply mean we can establish how effectively keywords are working as soon as possible. This means that rather than waiting a day or two to make a decision on whether to keep a certain search term, we can make the necessary adaptions as soon as possible, and therefore get the most out of our customers’ budgets.”
The changes to Google Analytics are already accessible to account holders.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.