New York, NY (PRWEB) May 07, 2013
Vibrant Media, the global leader of in-content contextual technology, today announced that former Microsoft and Akamai Technologies executive Khan Smith has joined the company as Senior Vice President of Product. Khan joins a team that in the last 18 months has reimagined the Vibrant Media product suite, introducing innovative high-impact solutions such as Image, Mosaic, Lightbox and completing a comprehensive redesign of the company’s In-text product.
Over the last decade, Khan has become known in the industry for his keen ability to marry the evolving needs of blue chip brand marketers with the data and insights required to deliver rich, relevant advertising experiences. Khan will bring this knowledge and insight to Vibrant, helping the company continue its mission to deliver industry-leading, consumer-first ad experiences to brands and consumers.
“In the last 18 months, our stellar product team has created an incredible suite of products that bring marketers closer to their target consumer,” says Cella Irvine, Vibrant’s CEO. “Khan will continue this trend, bringing his expertise and experience in agile development to an already impressive product team. He’ll help us not only stay ahead of the curve, but create truly disruptive advertising solutions for marketers and publishers alike.”
“It’s a privilege to work with the talented team at Vibrant Media to continue the evolution of its reinvigorated suite of solutions,” says Khan Smith, Vibrant’s SVP of Product. “I know that together we will create rich, viewable and creative ad products that appeal to marketers everywhere.”
Prior to joining Vibrant, Khan served as the Vice President of Product Management and Marketing (ADS) at Akamai Technologies, where he was responsible for leading business development and product strategies for the company’s Advertising Decision Solutions business unit, which utilized predictive modeling to prospect in-market consumers through targeted advertising. Khan also served as a Senior Product Planner at Microsoft, where he was responsible for the product strategy, development and go-to-market activities for MSN’s first data driven audience targeting product suite. He also held senior management and chief privacy positions at TACODA, ShortTail Media and Sojern, overseeing strategy development, product management and go-to-market activities.
Khan graduated from the University of Washington where he received a BA in Business.
For more information about Vibrant Media, please visit http://www.vibrantmedia.com.
Vibrant Media (http://www.vibrantmedia.com) is the world’s leading provider of in-content contextual technology that gets brand content and advertising discovered across platforms. With over 6,600 premium publishers, reaching more than 300 million unique users per month (comScore, 2012), Vibrant gives top brand marketers the opportunity to deliver highly targeted, user-initiated campaigns, within relevant text and images. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in New York, San Francisco, Detroit, Chicago, Los Angeles, Boston, Atlanta, London, Hamburg, Munich and Dusseldorf. For more information about Vibrant, please visit http://www.vibrantmedia.com or http://www.facebook.com/vibrantmedia or http://www.twitter.com/vibrantmedia. Vibrant’s blog with insights on the digital marketing industry can be found at http://www.RelevanceMatters.com.