Grants Pass Oregon (PRWEB) May 04, 2013
Craig Simpson, Founder of Simpson Direct and the Million-Dollar Direct Mail System recently received a rare raving endorsement from Dan Kennedy, the nation’s leading direct mail and marketing expert. As a renowned marketing consultant and coach for hundreds of entrepreneurial clients, Kennedy’s endorsement of businesses or services are uncommon, and reserved for only those personally sees value with. This endorsement solidifies the reputation of Simpson’s direct mail program as being one of the most effective and profitable available in the industry.
As a multi-millionaire entrepreneur, author of 13 business books, and founder of the Glazer Kennedy Insider’s Circle (GKIC) for entrepreneurs, Kennedy has more than 30 years of experience in creating successful marketing campaigns for companies in various industries. He is known to influence more than one million business owners annually with his marketing expertise.
“Craig Simpson is the go-to-guy for me and my clients when it comes to mailing lists and direct mail,” said Dan Kennedy in his rare endorsement. “Craig actually mails millions of sales letters, booklets, and other direct mail for clients every year. He’s not a speaker on this—he does it. He takes you inside and under ground most people never even know exists. He exposes how it works and tells you exactly how you can access the riches waiting there. “
Simpson’s direct mail method is based on one of the most traditional, yet overlooked forms of marketing that he has perfected over more than 15 years in the industry. Recent studies show that 98 percent of consumers retrieve their mail on the day of delivery, and 77 percent sort through it immediately. However, other statistics show that the average person gets 13 spam emails per day, with an average open rate of just 19.9 percent.
“Since 1995, I’ve improved the revenue and profits for marketers of products in just about every business and niche,” said Craig Simpson. “I have tracked thousands of marketing campaigns and have seen the results of tens of millions of dollars worth of testing so I know first-hand what works and what doesn’t.”
Simpson’s Million-Dollar Direct Mail System includes a two-part manual and three CDs that help business owners lay the groundwork for their campaign, carry out their campaign with proven techniques, and learn expert tips on writing sales copy and the art of connecting with a customer. The system also includes bonus material about sequential mailings.