Melbourne, Victoria (PRWEB) May 08, 2013
An update to the search giant's algorithm witnessed on Friday May 4, will be incredibly disruptive to many Australian businesses that rely on them for traffic, according to the Managing Director of Melbourne Based SEO Company, Stew Art Media.
Jim Stewart, who has been helping businesses optimize their web sites for the search engines since 2003 said, "We haven't seen a change like this since the Penguin update which happened just over 12 months ago. Last Friday our office was a hive of activity analyzing the impact of this change on rankings and what it means for our clients."
In recent week's Stewart has been predicting via his popular SEO video blog a major change in the way Google ranks web pages. "Something had to change. Results were becoming less relevant, their "Places" product was buggy and sites that were buying links were still being rewarded."
Mr. Stewart feels that overall the change is a good one but in the short term many businesses, especially ecommerce ones, will be losing revenue. "Although all our clients have done well from this change, we know we'll get approached by business owners who have been hit hard, so we have already formulated a strategy to get their customers back."
"The change is rewarding businesses that have a physical address in the location that the search is being done. For most ecommerce businesses that have markets nationally or internationally they may find they now only rank for competitive phrases in the town their business is located."
There is no word from Google yet on the changes.
Stew Art Media specializes in Search Engine Optimization, Google Adwords and online marketing.