(PRWEB) May 07, 2013
Responding with gusto to the ongoing ‘Thai Kitchen to the World’ policy, the Department of International Trade Promotion (DITP) in collaboration with the Thai Chamber of Commerce and Koelnmesse are now well-prepared for the launch of THAIFEX – World of food ASIA 2013, the mega Asian food exhibition that is highly anticipated by global buyers and importers. Packed with potential, this exhibition is envisaged to be an ideal stage for showcasing a fascinating range of food and beverage products as well as related technologies and services. The market for Thai food exports in 2013 is targeted to expand with an increase of 10%.
Mr. Suwipan Thisyamondol, Deputy Director General of the DITP, stated that, “The Ministry of Commerce has implemented a strategy to promote and develop Thai food exports in line with the “Thai Kitchen to the World” policy. This is to promote the country’s image as well as to pump up the competitive advantage potential of Thai commodities including agricultural products, food & beverages and catering businesses, both in Thailand and overseas. In response to this strategy, the DITP has pressed on with a proactive export plan to promote the market expansion of Thai food products via multiple approaches. Such approaches include conducting programs to enhance the qualities of both goods and operator efficiencies, searching for new channels for trading and exporting frozen food to European and Asian markets, accompanying trade delegations for business negotiations abroad, and awarding the ‘Thai Select’ logo to certified Thai restaurateurs and products.”
Jointly organized by the three celebrated organizations under the theme “Savor the Best in Asia”, the fast-approaching THAIFEX – World of food Asia 2013 is scheduled to run from this May 22nd to 26th at Challenger 1 – 3, IMPACT Muang Thong Thani. The event aims to be an inviting stage to showcase the production potential of food & beverage products together with related technologies and services which will pave the way further towards international arenas. This 5-day exhibition will focus on the originality and the quality as well as the safety and health properties of participating products. Such an endeavor is recognized as a major strategy to bolster the food product exports of Thailand while driving the Thai Kitchen to the world policy to achieve the set goals.
“Overall exports of Thailand this year have food products as the main export category, with the first three months (Jan. – Mar. 2013) export value totaling 4,408 USD. Currently, the Ministry of Commerce has cooperated with multiple agencies to formulate plans to boost trade and expand Thai food markets on an ongoing basis. We are confident that the organization of THAIFEX – 2013 will mark a proactive step which promises new markets of great potential, while catalyzing Thai food exports to grow by 10% as targeted,” added Khun Suwipan.
Again, this astounding event will be pulsating with a variety of activities that emphasize its being an exceptional arena for exhibiting and selling a comprehensive range of high-quality products and innovations from the food industry.
These comprise food & beverage goods, food producing technologies, together with retail and franchise businesses, and those related from the service industry. This year’s THAIFEX will host at least 3,100 booths from more than 1,100 leading companies. Exhibitors partaking in the event are from, among many others, the Republic of China, Vietnam, the Philippines, Italy, Japan, Taiwan, Malaysia, Singapore, Korea, Brunei, Brazil and Turkey. THAIFEX 2013 is therefore an absolutely must-visit venue where operators in the food industry, both domestic and abroad, can create trade opportunities and meet with potential buyers worldwide.
On top of that, a slew of interesting and insightful exhibitions and activities await to impress visitors, such as the Halal food exhibition showcasing high-standard Thai Halal products, which will build confidence among buyers, importers and consumers, and the Eco and Innovative: Treat the World with Sustainability exhibition which encompasses groundbreaking or eco-friendly products by Thai exporters and other exhibitors. Joining the list are the Fairtrade certified products exhibition, activities to promote Thai-labeled foods, franchises and restaurants, the Thailand Ultimate Chef Challenge 2013 competition, and seminars on topics such as Import Control on Food of Plant and World of Food Safety.
Trade days: May 22nd – 24th, 2013, from 10.00 – 18.00 Hrs. Retail Days: May 25th – 26th, 2013, from 10.00 – 20.00 Hrs. More details about the THAIFEX – World of food Asia 2013 are available via http://www.ditp.go.th and http://www.thaitradefair.com.