Widen Enterprises CEO Interviewed in Forbes.com Company Profile

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Widen Enterprises Inc., the leader in digital media solutions, is pleased to announce that CEO Matthew Gonnering has been interviewed by Forbes.com's Amit Chowdhry. The profile was published on April 28 2013.

Widen Enterprises, Inc.

This kind of exposure means a lot to our team; being a Midwest firm, we are often less visible than our Silicon Valley counter-parts.

Matthew Gonnering, CEO of Widen Enterprises Inc., has been interviewed in a Forbes.com company profile, published April 28 2013. Widen is a Madison-based company that has taken the lead in the development of digital asset management software and other innovative media solutions. Forbes contributor Amit Chowdhry's interview probes the challenges and benefits of Widen's Midwest presence, as well as exploring the history of the company under Gonnering's direction.

Widen Enterprises Inc. is a Madison-based company specializing in cloud-based digital asset management software, which allows companies to easily upload, store, and access a variety of digital files. Recently, Gonnering sat for an interview with Forbes.com contributor Amit Chowdhry, who specializes in covering Midwestern companies in the United States. The profile, which was published on April 28 2013, covers a variety of topics, from Widen's beginnings in print media to the unique pros and cons of its Midwest location. The interview can be read at http://www.forbes.com/sites/amitchowdhry/2013/04/28/widen-is-a-wisconsin-based-company-that-can-help-you-manage-digital-assets/.

The Web has transformed businesses, and an increasing number of companies are operating exclusively online. Widen's flagship product, Digital Asset Management (DAM), was developed to address the need for secure storage of vital digital assets. Companies pay a monthly subscription fee to store their media files in a centralized, standard cloud-based server, where they can be accessed from a variety of different locations. Widen also recently developed Smartimage, a new brand image management service, as well as contributing to an open-source file uploading program called Fine Uploader.

In the Forbes interview, it's revealed that Gonnering has worked for Widen for thirteen years, and was a key figure in the company's transition from print media to digital software. He explains that some of the biggest challenges in facilitating the change involved the market's perception of what Widen had to offer, as well as having to re-train employees for very specialized new tasks.

Widen is unique among tech-based companies in several ways; it is located in the Midwest, instead of the usual Silicon-valley-type tech entrepreneur communities. Widen is also funded by its own operating capital, because, as Gonnering explains, venture capital sources are relatively rare in the Midwest. Still, he is dedicated to his employees and views Widen's Wisconsin location as a benefit; volunteering his time and talents to local community events and nonprofit causes. Gonnering has also implemented a very successful employee fitness program to encourage his workers to keep active.

Following up after the interview, when asked what it means to the Widen team to be featured in Forbes magazine, Gonnering responded, “We've been doing great things for a long time and really building on a very solid foundation as part of a greater marketing technology landscape. This kind of exposure means a lot to our team; being a Midwest firm, we are often less visible than our Silicon Valley counter-parts.”

The full interview can be read at the Forbes.com website.


About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

Jake Athey
Marketing Manager
Widen Enterprises, Inc.

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