(PRWEB) May 07, 2013
Rapidly growing Saquito Mix LLC is getting behind the Born to Run (BTR) Ultra Marathon, which will be held in Santa Barbara California on May 18th 2013. With the provision of 400 free Saquito Chia Energy Mix samples, Saquito Mix will expose every participant at the event with a sample of its innovative endurance energy product which has roots in the races' beginnings with the bestselling modern runner’s ‘bible’ Born To Run.
While Saquito aims to support many different inspirational athletes and endurance events, the BTR Ultramarathon holds a place of special significance for the budding company.
The relationship between the BTR book and the BTR Ultramarathon is that BTR author Christopher McDougall asked Luis Escobar to create and organize a BTR Ultramarathon event so that BTR book reading community would have a USA based event to get together and share in their love for ultra running.
“Christopher McDougall’s book Born To Run is where my inspiration for Saquito came from,” explains Zach Azeez, inventor of the product and founder of the Saquito Mix company. “I love the book, and learning about the chia pouch the Tarahumara Indians used gave me the inspiration to solve the energy bar dilemma in a new way.”
The dilemma Azeez speaks about is the trend whereby energy bars use sugary binders to create the energy bar into a solid bar. This according to Azeez makes energy bars too high in sugar to provide sustained energy, and thus the dilemma of the energy bar concept. Azeez’s product Saquito addresses this problem by leaving the product as a loose mix but taking advantage of the small portable package that energy bars come in. As Azeez says, “I came to realize that Saquito is the modern version of the ancient endurance energy food, the chia pouch, that McDougall brought to the attention of hundreds of thousands of runners. I hear he’ll be at the event and I’m very excited to meet him.”
Both Azeez and his business partner, Jon Carroll, will be attending the event, where the duo will provide all participating athletes with a product sample, offer free taste tests to those watching the event and providing information for those who wish to know more about the break-through product.
“Events like BTR are a chance for us to meet with the people we want our product to reach, exchange ideas and contribute to the event however we can,” says business manager, Carroll.
Saquito Mix LLC was founded in 2012 and is the producer of the world’s first chia energy mix - a unique blend of superfoods consisting primarily of chia seed, with an overall low sugar content, packaged in 40g units, and packaged in a resealable biodegradable plastic sleeve. Saquito Mix LLC is based out of Palm Beach Gardens, Florida.