YourMembership.com Announces New Vice Presidents of Human Resources and Marketing

Erlina Edwards and Alastair Watson join YourMembership.com

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“Our aggressive growth strategy and focus on both driving innovation in the industry and client service demands strong leadership and experience. We are thrilled to have leaders of this caliber join the team to contribute to our continued success."

Saint Petersburg, Florida (PRWEB) May 08, 2013

YourMembership.com Inc., the leading provider of web-based association management software, private online member communities and career board services today announced the additions of Erlina Edwards, Vice President of Human Resources and Alastair Watson, Vice President of Marketing and Demand Generation.

“Erlina and Alastair are outstanding additions to the YourMembership.com team,” said JP Guilbault, Chief Operating and Revenue Officer for YourMembership.com. “Our aggressive growth strategy and focus on both driving innovation in the industry and client service demands strong leadership and experience. We are thrilled to have leaders of this caliber join the team to contribute to our continued success.”

In her strategic role Edwards will lead the human resources team, challenged with creating a vibrant corporate culture by recruiting top talent and overseeing employee engagement, experience and professional development. Edwards will be responsible for implementing and sustaining solid HR processes and systems, including a performance management system and building strong leadership that focuses on delivering exceptional bottom line performance. She also assists in managing the day-to-day site operations for YourMembership.com’s Austin, Texas location.

Edwards joins YourMembership.com from Intuit where she was Director of Human Resources for the Intuit Global Customer Care Small Business Division. At Intuit, Edwards led the HR team that earned the Society for Human Resource Management’s (SHRM) prestigious designation as Best Place To Work, for three consecutive years, by creating and implementing innovative employee programs that drove increased employee engagement levels, maximized productivity and improved leadership capabilities for all levels. Prior to Intuit, Edwards was the Director of Human Resources for PeopleSoft, a global leader in human resources technology.

Yourmembership.com also welcomes Alastair Watson to the team as Vice President of Marketing and Demand Generation. In his new role, Watson will lead the multi-disciplined marketing team and be responsible for the YourMembership.com marketing strategy, evolving the company’s brand and value proposition, and creating lead generation strategies that drive customer and revenue growth.

Watson joins YourMembership.com from First Advantage Corporation where he held several key marketing positions since 2004, most recently Senior Marketing Director. In that role, Watson directed all aspects of the company’s marketing strategy, including global branding, direct marketing and customer segmentation strategy, business intelligence, sales and marketing automation, and demand generation efforts. Prior to First Advantage, Watson held marketing roles at the St. Petersburg Times and First American Real Estate Information Services.

About YourMembership.com Inc.
Established in 1998, YourMembership.com helps member-centric organizations around the world provide more value to their members, drive non-dues revenue, increase their relevance through innovative member engagement tools, and enhance overall operational efficiencies. YourMembership.com’s SaaS-model membership software solution features three integrated components – a complete member website, online community and membership management software – that transform how organizations capture valuable member data and convert that data into actionable information. For more information visit http://www.yourmembership.com.


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