Deployment - Over 6,500 Elf Mobile Computers from Datalogic Improves Store Replenishment Efficiency at The Co-operative Food - One of the Largest Food Retailers in the UK

The Co-operative Food chose Datalogic’s Elf™ Mobile Computer for speeding up daily operations.

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The President and CEO of the Datalogic Group, Romano Volta remarked, “We are very proud and happy to know that the most important retailers all over the world continue to partner with Datalogic for developing their businesses."

Eugene, OR (PRWEB) May 07, 2013

Deployment of over 6,500 ELF Mobile Computers from Datalogic improves store replenishment efficiency at The Co-operative Food, one of the largest food retailers in the United Kingdom.

Datalogic S.p.A. (Italian Stock Market: DAL), a global leader in the Automatic Data Capture and Industrial Automation markets and producer of bar code readers, data collection mobile computers, sensors, vision systems and laser marking, announces its continued collaboration with The Co-operative Food, one of the largest food retailers in the United Kingdom.

The Co-operative Food chose Datalogic’s Elf™ Mobile Computer for speeding up daily operations, thereby increasing productivity of its SMART (Store Merchandising and Replenishment Transformation) system. The Co-operative Food invested £6.5 million (approximately €7.6m), in over 6,500 state-of-the-art Elf Mobile Computers and associated Wireless LAN infrastructure for more than 2,800 stores in the UK.

The Co-operative Food implemented the SMART system to allow the company to increase its focus on store based ordering. This system handles a huge amount of data being collected daily in real time. To make this process faster and more efficient, after a series of demanding pilot tests, The Co-operative Food chose to deploy the Elf mobile computer to replace their estate of legacy handheld terminals. The Elf mobile computer features the latest Windows Embedded Handheld 6.5 OS, numeric keypads, bright and easy to read color touch screen and high speed bar code laser scanner. The project was delivered and managed by Datalogic partner BT Expedite.

The Elf mobile computer is used intensively throughout the course of the working day to support a complex array of varying applications. It manages price markdowns and reduced to clear items as well as waste and various inventory-based applications. At peak times, the Elf mobile computer can be used for queue busting, while a “supervisor on hand” function allows store managers to authorize the sale of age-restricted items such as tobacco and alcohol.

“The new Elf handheld device, along with the improved Wi-Fi infrastructure and central replenishment system, are helping transform the way our store staff work, and the feedback we have received from our store teams has been extremely positive. These new systems are not only helping our stores run much more efficiently by speeding up the processing of a number different tasks, they are also freeing up more time to enable our food store colleagues to concentrate on our customers’ needs,” acknowledged Steve Bond, Head of IT Retail Solutions, The Co-operative Food.

Colin Pike, UK Regional Director for Datalogic ADC, commented: “We are very pleased that The Co-operative Food chose once more Datalogic as a key supplier for this project. We look forward to continue our long-established relationship with both The Co-operative Food and BT in the future.”

The President and CEO of the Datalogic Group, Romano Volta, remarked, “We are very proud and happy to know that the most important retailers all over the world continue to partner with Datalogic for developing their businesses. This confirms our market leadership on an international level. We are committed to providing products and solutions that suit retailers’ needs today, with special attention to anticipating future trends. Thanks to Datalogic’s ELF PDA, The Co-operative Food has the chance to use one of the best mobile computers on the market today in terms of design and ergonomics, with the highest technology in a compact and user-friendly form factor.”

Datalogic ADC, the world leader in Automatic Data Capture, offers state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADC’s range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. Solutions for applications in several sectors include healthcare, hospitality/entertainment, manufacturing, retail, services and transportation & logistics. Businesses in the retail sector can particularly benefit from Datalogic ADC’s vision-based technology solutions, analytical tools, self-shopping solutions and consumer relationship technologies.

A division of the Datalogic Group, Datalogic ADC is headquartered in the US with a presence in over 120 countries.

For more news and information on Datalogic ADC, please visit http://www.datalogic.com.

Datalogic Group is a global leader in Automatic Data Capture and Industrial Automation markets. As a world-class producer of bar code readers, mobile computers, sensors, vision systems and laser marking systems, Datalogic offers innovative solutions for a full range of applications in the retail, transportation & logistics, manufacturing and healthcare industries. With products used in over a third of world’s supermarkets and points of sale, airports, shipping and postal services, Datalogic is in a unique position to deliver solutions that can make life easier and more efficient for people. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). Datalogic Group as of today employs about 2,400 members of staff worldwide distributed in 30 countries. In 2012 Datalogic Group achieved revenues for 462.3 million Euro and invested over 32 million Euro in Research and Development with a portfolio of over 1,000 patents across the world.

For more news and information on Datalogic, please visit http://www.datalogic.com.

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Datalogic ADC is a trademark of Datalogic S.p.A. in many countries, including the U.S.A. The Elf logo is a registered trademark of Datalogic ADC Srl.


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