60 Percent of Internet Users Expected to Read Blogs by 2014
Vista, CA (PRWEB) May 09, 2013
Waterless® Co., Inc., manufacturer of no-water urinal systems and other products for restrooms, reports that its blog, the Waterless No-Flush Urinal Blog, has grown significantly since it was first started in 2009.
According to Niki Bradley, marketing manager for Waterless Co., the number of visitors to the blog has jumped from a little over 1,000 in 2009 to nearly 8,000 per year by the end of 2012.
“And, while the number of visitors does fluctuate each week, in April we saw about a 50 percent increase in weekly visitors over March,” adds Bradley.
A blog is typically a short, informal article or a discussion of pertinent issues. The company’s president Klaus Reichardt maintains the Waterless No-Flush Urinal Blog.
Many people do not believe blogs receive as much attention as they did about a decade ago. Today, companies would rather attempt to make an effective online marketing impact on social media using Facebook and Twitter.
However, according to some studies, the opposite is true.
According to eMarketer, which collects data on digital marketing, media, and commerce, 50 percent of Internet users reported reading blogs in 2010 and this number is expected to exceed 60 percent by 2014.
Waterless Co. has posted all types of blogs, “but our big emphasis is on using water more efficiently and installing [restroom] fixtures that use little or no water, such as waterless urinals,” says Bradley. “Using water efficiently means using technologies and practices that deliver satisfactory service with less or even no water.”