The new online approach more clearly communicates our value proposition to those who interact with us digitally.
Bel Air, MD (PRWEB) May 09, 2013
Today, the Fallston Group announces the re-launch of the company’s website - http://www.FallstonGroup.com. The new website provides users with a more contemporary experience while articulating the many service offerings that focus on building, strengthening and defending reputations.
Rob Weinhold, Fallston Group Principal, says “The deeply experienced Fallston Group team provides a blend of both executive and operational services to help leaders prepare for, navigate through and recover from issues of adversity and crisis. We understand the decisions leaders make today will be judged by many for years to come – we help organizations turn adversity into advantage. I think the new online approach more clearly communicates our value proposition to those who interact with us digitally.”
Adashmore Creative, a full-service marketing agency located in Lutherville, MD, worked closely with the Fallston Group in developing the new website. Specializing in marketing strategy, design and Internet marketing, Adashmore Creative is the outsourced marketing solution for small to mid-sized businesses.
“Our goal in creating the Fallston Group’s new website was to better showcase the service offerings the company provides to its broad range of clients,” said Jennifer Dodson, Creative Director of Adashmore Creative. “The newly re-designed website gives users a great first impression of the Fallston Group; its impressive team of industry experts, their experience, and how they protect and enhance a client’s reputation.”
The new website features a variety of new features to make the site both informative and aesthetically pleasing. The most prominent new feature is the implementation of a responsive design. A responsive design website performs perfectly on desktops, tablets and mobile devices by responding to screen size. Other new features include a 'Recent Work' showcase on the homepage and an updated navigation.
Issues the Fallston Group’s experts have most recently managed include:
- Safety & Security Assessment/Training
- Stakeholder Relations
- Media Relations
- Social Media Attack
- Product Recall
- Crisis Planning & Training
- Leadership Consultation
- Public Relations Strategy
Founded in 2009 and headquartered near Baltimore, Maryland, the Fallston Group is one of the nation's most progressive crisis management and communications firms with a keen focus on building, strengthening and defending corporate, nonprofit, government and personal reputation. There are many positive and negative factors which influence reputation; studies show that 63% of marketplace valuation is determined by reputation. With that in mind, the Fallston Group embraces its mantra, “If you don’t tell your story, someone else will. And, when someone else tells your story, it won’t be the story you want told.” Core services include:
- Crisis & Issue Management
- Strategic Communications & Media
- Safety & Security
- Resiliency Training