“This agreement represents an important evolution of our mobile product offering,” said Marty McGreevy, Senior Vice President & Chief Marketing Officer for DDR.
Sarasota, FL (PRWEB) May 09, 2013
MobileBits Corporation (OTCBB: MBIT) provider of SAMY℠, the award winning mobile marketing and engagement network, today announced a strategic agreement with DDR Corp. (NYSE: DDR), to acquire ValuText, DDR’s proprietary location-based mobile marketing solution, and to roll-out the SAMY solution to all DDR retail centers.
In an effort to complement and enhance their current mobile technology solutions, MobileBits intends to integrate the ValuText location-based functionality into the SAMY solution, resulting in additional opportunities for merchants and consumers to interact. The existing 800 ValuText retailers representing more than 10,000 merchant locations and over 1,200 campaigns will benefit immediately by the transaction. SAMY will also be made available to all 14,000 individual DDR brand tenants and SAMY marketing assets will be deployed to all DDR shopping centers nationwide to support the rollout.
“This agreement represents an important evolution of our mobile product offering,” said Marty McGreevy, Senior Vice President & Chief Marketing Officer for DDR. “The SAMY app’s mission to deliver relevant deals and customizable loyalty solutions will augur to the benefit of DDR tenants and consumers alike. Given the wide-spread adoption of incentive offerings delivered via smartphones, we are excited to enhance our capability to meet this demand.”
SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards via their mobile devices. By utilizing SAMY, DDR merchant tenants have the opportunity to increase their consumer engagement and loyalty strategies while simultaneously driving sales at their stores. The SAMY app is free to consumers and can be downloaded to any iOS device via the App Store. An Android app will also be available very soon.
“We continually seek to expand the feature benefits of SAMY for merchants to help deliver a comprehensive omni-channel marketing strategy,” said Walter Kostiuk, CEO of MobileBits. "This partnership aligns us with a recognized leader in the retail marketplace that supports our product direction."
Consumers using SAMY can customize their choices to meet their preferences. They select what type of merchants, brands and/or retailers they are interested in by subscribing to one or more merchants storefronts in their local area. The SAMY application also allows consumers to filter the types of products and services by category, while at the same time, view all the offers and discounts available to them in the SAMY network.
About MobileBits Corporation
MobileBits, provider of SAMY, the fast growing 'Mobile Mall' that enables any merchant, retailer or brand to connect with mobile consumers in their local area through various touch points and helps increase sales. The solution provides business a complete set of tools to connect with, create and manage mobile campaigns, deals, offers, loyalty and rewards to a subscribed mobile consumer. For more information, visit http://www.mobilebits.com or http://www.samy.net.
About DDR Corp.
DDR is an owner and manager of 445 value-oriented shopping centers representing 116 million square feet in 39 states, Puerto Rico and Brazil. The company's assets are concentrated in high barrier-to-entry markets with stable populations and high growth potential and its portfolio is actively managed to create long-term shareholder value. DDR is a self-administered and self-managed REIT operating as a fully integrated real estate company, and is publicly traded on the New York Stock Exchange under the ticker symbol DDR. Additional information about the company is available at http://www.ddr.com
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