More American luxury travelers want internet access than any other hotel amenity.
New York, New York (PRWEB) May 09, 2013
Internet access is the hotel amenity prized above all by affluent U.S. travelers – more than the beach, cuisine, privacy, proximity to shopping and unique activities, according to the Resonance Report on Affluent Travel and Leisure.
The report surveyed more than 1,200 U.S. households with incomes of $150k+ in partnership with The Luxury Institute to evaluate their plans for travel, recreation and the purchase of vacation homes in the next 12-24 months. A copy of the full report can be downloaded at here.
54% of affluents both under and over 55 rated internet access #1, and High Net Worth households (net worth $1MM+) rated it even higher, at 57%. Affluents over 55 ranked Privacy second, while under 55s and HNWs rated the Beach as the second most desirable amenity.
“It’s clear that American luxury travelers want the option to connect as they please, whether to bring their friends up to speed on their activities on social media or touch base with the office,” says Resonance Consultancy President Chris Fair. “The luxury hotels and resorts of the future will not only have to provide free internet access throughout their property to meet the demands of these travelers, but also create mobile applications and a digital visitor experience that will become an integrated part of the hospitality offering.”
Desired Hotel Amenities When Choosing a Hotel/Resort for Vacation
1. Internet Access
5. Close to Shopping and Restaurants
6. Unique Activities / Experiences
7. All-Inclusive Packages
8. Fitness Centre
9. Online Reviews (e.g. TripAdvisor, etc.)
10. Walking Trails
To download a copy of the Resonance Report 2013, visit http://www.resonancereport.com.
About Resonance Consultancy (http://www.resonanceco.com)
Resonance Consultancy provides brand development, strategic marketing and planning services to leading travel & tourism companies and organizations around the world. The principals of Resonance have completed more than 100 travel & tourism studies, reports and plans in 65 different countries.