Weymouth, MA (PRWEB) May 09, 2013
InfoTrends has recently published its latest survey results on the digital camera end-user market. This study considers the ways in which user demographics are changing, highlights the segments that should be targeted in future marketing efforts, and spotlights what consumers are doing with their digital photos. It also highlights some key, year-over-year changes to gain a greater understanding of how this market continues to evolve.
InfoTrends finds that connected and smart cameras show the highest level of interest, with Wi-Fi enabled cameras receiving the highest interest ratings of all the product concepts presented. InfoTrends has been advocating for many years that connectivity needs to be a standard feature if cameras are to become a more relied upon photo taking and sharing device. Digital camera vendors need to make sure the sharing feature is simple and easy to use to guarantee consumer adoption of this feature/function. The camera phone has become the everyday camera for most consumers and continues to steal more and more photo taking activity away from traditional cameras. The image quality produced by camera phones is constantly improving; traditional camera vendors cannot rely on image quality alone to compete with camera phones.
In 2012, less than 15% of all camera models introduced featured connectivity. In 2013, that will likely be closer to 30%, while 100% of camera phones are connected. As connectivity finds its way into more cameras, it will make the task of sharing photos with friends and family easier and better able to compete with the immediate ability to send camera phone photos via e-mail, MMS, or upload to Facebook with a click of a button.
For more information on InfoTrends’ 2012 Digital Camera End-user Survey or on the digital camera end-user market, please contact Matt O’Keefe at +1 781 616 2115 or matt(dot)okeefe(at)infotrends.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.
For media inquiries contact Donna O'Malley at +1 781 616 2116 or donna(dot)omalley(at)infotrends(dot)com.