We know that mobile accounts for 10% of all media consumption, but only 1% of marketers’ overall spend. This disconnect demonstrates a major blind spot in the resources and information available to marketers.
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Boulder, CO (PRWEB) May 13, 2013
52.5% of U.S. consumers now own a smartphone, and the share of impressions on mobile devices is increasing rapidly. In light of this trend, a new white paper explores the opportunities and challenges marketers face for finding and reaching consumers in this new mobile reality.
"Hyperlocal Targeting on the Mobile Platform" equips marketing and advertising professionals with critical insights on the state of the market and offers the most comprehensive source available for understanding how to target individuals at key moments in the purchase cycle.
Based on interviews with practitioners in the field, marketers with firsthand experience, analysts, and combined with extensive data, the report answers questions like:
- How do hyperlocal targeting technologies work?
- How do I choose which option is best for my business or my client?
- How will hyperlocal targeting make a difference?
- Will I see better ROI? (The answer is: yes.)
- What are some of the pitfalls do I need to avoid?
“Hyperlocal Targeting on the Mobile Platform” was produced by Street Fight Insights, the research arm of the Street Fight media company, a leading source of info on industry trends within hyperlocal marketing.
“We know that mobile accounts for 10% of all media consumption, but only 1% of marketers’ overall spend,” said Laura Rich, CEO of Street Fight. “This disconnect demonstrates a major blind spot in the resources and information available to marketers, so we created ‘Hyperlocal Targeting on the Mobile Platform’ to help close that gap."
The white paper provides readers with hyperlocal targeting best practices, case studies, expert analysis, use cases, actionable insights and a comprehensive glossary of terms covering the complex web of technologies and businesses that have emerged in this market. The report is available to the public for purchase at http://streetfightmag.com/research-insights/hyperlocal-targeting-on-the-mobile-platform/.
About Street Fight:
Street Fight is a media, events, and research company focused on the business of hyperlocal content, commerce and technology. The Street Fight website publishes news, commentary, case studies, and how-to articles to help the hyperlocal ecosystem achieve sustainable business models. To learn more, visit http://streetfightmag.com.