Discount Tire Earns Auto Service Center Brand of the Year Award

The 2013 rankings for Auto Service Center brands are part of the annual Harris Poll EquiTrend study

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Scottsdale, AZ (PRWEB) May 10, 2013

Discount Tire, the world’s largest tire and wheel retailer, announces that the company has earned the 2013 Harris Poll EquiTrend® Auto Service Center Brand of the Year award.

Discount Tire was ranked higher than the nation’s other top auto service center brands by consumers nationwide. The complete 2013 rankings for Auto Service Center brands are part of the annual Harris Poll EquiTrend study, which is a premiere benchmarking tool that analyzes the impact of consumer engagement on brand equity. The capstone of the study is the Equity score, a snapshot of a brand’s strength, derived directly from consumer responses. Brands that are ranked highest in their categories like Discount Tire receive a Harris Poll EquiTrend Brand of the Year award.

Discount Tire employees live out the company’s core philosophy of remaining knowledgeable, friendly and honest. By offering the highest level of customer service, more product choices and low prices, they have earned the right to be considered trusted experts. Building customer relationships has allowed Discount Tire to become a leader in the industry. Receiving a Harris Poll’s Auto Service Center Brand of the Year award reinforces that Discount Tire has earned the trust of its customers by delivering service that exceeds expectations.

About Discount Tire/America’s Tire
Discount Tire/America’s Tire, based in Scottsdale, Arizona, is America’s largest tire and wheel retailer. The company does business under the trade name Discount Tire in most of the U.S. and America’s Tire in Oregon, and parts of Washington and California. The company currently operates more than 850 stores across the country. In 2010, the company marked its 50th year serving customers as their trusted tire retailer in local markets across the U.S. Discount Tire/America’s Tire also sponsors NASCAR Nationwide Series and Monster Energy AMA Supercross. For more information about Discount Tire/America's Tire visit discounttire.com or americastire.com.

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