“We all came away with great ideas that are going to pay dividends for us in the near future,” said Dan Owens, Senior Marketing Manager of Gander Mountain
Durham, NC (PRWEB) May 13, 2013
Bronto Software (http://bronto.com), the leading marketing platform for commerce, hosted its biggest Bronto Summit to date, drawing more than 250 commerce marketing thought leaders and practitioners to the fourth annual gathering held April 22-25 at the Washington Duke Inn in Durham, NC. Bronto strategic partners, including Magento, Demandware and MarketLive also participated in the event, providing attendees with insights and practical tips for integrating e-commerce with digital marketing.
“We all came away with great ideas that are going to pay dividends for us in the near future,” said Dan Owens, Senior Marketing Manager of Gander Mountain. Gander Mountain Company operates the nation’s largest retail network of stores for hunting, fishing, camping, and marine products and accessories. “I enjoyed the Summit immensely, and I’m looking forward to returning next year.”
Summit highlights include Bryan Eisenburg, best-selling author and professional marketing speaker, who presented a keynote address on how big data has transformed marketing. Donna Iucolano, founder of Shop.org and owner of Spinach Candy, provided an in-depth look at today’s marketing challenges and opportunities in her keynote, “The Era of Omni-Channel Commerce, and the Marketing Evolution that Changes Everything.”
Speakers from Bronto customers Brooks Running, Clarks Americas, Envelopes.com, CafePress, and many more also presented at the conference.
“Our fourth annual Bronto Summit was a huge success, attracting our biggest crowd yet of commerce marketers sharing amazing insights on how they are taking their digital marketing to the next level,” said Joe Colopy, CEO of Bronto Software. “Our keynote speakers, partners and everyone participating contributed to a dynamic, instructive and incredibly fun Summit.” Starting with Colopy’s keynote kickoff – The Rise of the Commerce Marketer – the Summit explored strategies and tactics for improving online marketing success for companies that sell online at a time of rapid innovation and change in e-commerce.
Bronto conducted a survey of Summit participants, gathering their perspectives and opinions about the challenges they face in driving revenue with email, the role of mobile marketing, the benefits of marketing automation, and more. Results from The Bronto Summit Micro Survey are available at http://brontosummit.com/newsmaker-survey-results.
About Bronto Software
Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to the Internet Retailer Top 1000. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit http://bronto.com.