We’re a design-driven company that heavily invests in our talent, resources and innovation to keep a strong pipeline of product that is different, more valuable and better than the others.
(PRWEB) May 13, 2013
Ryan Gunnigle, CEO and president of Kids II® was interviewed by The Atlanta-Journal-Constitution(AJC) about the rapid growth of the company in its April 25, 2013 edition. By inventing and reinventing baby toys and gear, Kids II has become a dominate design hub located in Atlanta, Ga.
Gunnigle credits innovation, inspiration, collaboration, talent, and constant communication with parents as key factors for the company’s growth.
“We’re a design-driven company that heavily invests in our talent, resources and innovation to keep a strong pipeline of product that is different, more valuable and better than the others. With all of this, we have created a design epicenter right here in Atlanta,” says Gunnigle about the company’s drive and following recent news of companies taking design centers out of Atlanta and laying off employees.
Kids II designs, markets and distributes more than 400 unique baby and infant products, selling more than 22.8 million items per year. This volume comes from more than half of the company being dedicated to product development and having more than 65 designers on staff around the globe.
The brand portfolio consists of many familiar names, including Bright Starts™, InGenuity™, Comfort & Harmony™, Disney™, Baby Einstein™, Oball™ and Taggies™. Kids II licenses Baby Disney and Baby Einstein from Disney.
The success of the company and its seven brands can be attributed to having the best group of talent in the industry and the environment in which they work, mentions Gunnigle.
“Our culture is one of our key competitive advantages. I want to hire people who fit our culture, want to be here and continue to be inspired every day.”
This inspiration has led to Kids II launching on average 100 new products a year and selling products to more than 70 counties. And, it’s poised to expand and grow even larger.
“We promise to create meaningful products that are supported by thousands of hours of research, development and quality checking and we always deliver on our promises. This is how we continue to revolutionize the marketplace in which we play,” said Gunnigle.
About Kids II®, Inc.
Kids II has a 40-year history of developing industry-changing innovations for families across the globe and has quickly becoming a world-leading baby and infant product company. The brand portfolio strength runs deep with seven brands under the Kids II umbrella: Bright StartsTM, InGenuityTM, Comfort & HarmonyTM, DisneyTM, Baby EinsteinTM, OballTM and TaggiesTM. Through its brands, Kids II is a powerhouse of creativity, diversity and innovation, uniquely matching the individual needs of every parent and baby. Headquartered in Atlanta, Kids II spans globally with 13 global offices in six continents serving customers in more than 72 countries. For more information visit http://www.kidsii.com.