Charlotte, NC (PRWEB) May 14, 2013
Last year, after their move to the Charlotte area, the Haynes’ became one of the millions of new movers nationwide to receive the annual survey as part of the Our Town America welcoming package. They took the time to complete the survey, and months later, their name was randomly selected from thousands of completed surveys to win either a three day cruise for two or a no strings attached furniture shopping spree for their new home. Both prizes were valued at $1,000 and covered in full by the Pinellas Park, FL based Our Town America corporate office.
According to Jami Haynes, the $1,000 shopping spree at Furniture Factory Outlet World in Waxhaw was the better fit for her and her husband as newlyweds looking to start a family in their new home.
“It was such a blessing to win the Our Town America 2012 survey award and have the ability to put $1,000 credit toward furnishing our beautiful new home,” says Haynes. “We remembered Furniture Factory Outlet World from the original Our Town America welcoming package that we received, so we were thrilled to work with their owner, Dedrick Brown, again to find a plush three piece leather sectional for our new living room. We couldn’t be more comfortable in our new home and all the thanks goes to Our Town America and local business owners like Dedrick who have helped welcome us to Charlotte.”
Furniture Factory Outlet World’s Dedrick Brown is just one of many local business owners who rely on Our Town America’s new mover marketing program to spark relationships with new movers seeking reliable, trustworthy, and service oriented businesses in their new community. These new residents are actively searching to replace the services and businesses they left behind.
Brown says his experience with the Haynes family perfectly describes Our Town America’s ability to spark long term, loyal relationships between reputable Charlotte area businesses and new movers.
“Our experience with the Haynes family is a wonderful example of the reasons why the Our Town America welcoming package has proven itself to be our most reliable and successful marketing program,” says Brown. “First of all, we were able to welcome the Haynes’ to town with a valuable $100 gift certificate in a warm, category-exclusive welcoming package before any competitor was able to reach and influence them. Then, when the Haynes were honored as survey winners, Our Town America reimbursed us for an additional $1,000 gift certificate that the Haynes put toward a $3,200 purchase. No other marketing program I’ve used has been nearly as effective at generating win-win situations like that.”
Jane McElhaney, the Our Town America franchise owner serving businesses and new movers in the Charlotte area, personally delivered the award to the Haynes’ and was there to see the emotional interaction between the family and Brown’s staff. She says that the Haynes’ are just one example of the thousands of new movers who move in the Charlotte area each month. She says the relationship between the Haynes’ and Furniture Factory Outlet World is quite common as countless new movers discover their new go-to product and service providers through the wide variety of warm gift certificates from credible local businesses found in their Our Town America welcoming package.
“Few cities in this country can match Charlotte’s combination of a beautiful climate, plentiful job opportunities, and high standard of living.” says McElhaney. “Due to those factors, and others, Charlotte was home to 200,000 more people in 2012 than it was in 2000. People moving in our city each month need reliable go to solutions for their every day needs and nothing makes an impression like a warm, personalized, no strings attached gift certificate. At Our Town America, we have made it our job to help local businesses make a lasting impression on new movers, like the Haynes family, by making them feel welcome and comfortable in our wonderful city.”
Robert Haynes, Jami’s husband, couldn’t agree more with Jane and says the Our Town America welcoming package has been instrumental in making him feel at home in his new town.
“I still haven’t received a knock on the door from anyone living next door, so the Our Town America welcoming package did a lot to make my wife and I feel welcome,” says Haynes. “Additionally, I was able to find quality businesses, like Furniture Factory Outlet World, that fit my needs. What better welcome could you ask for than a personalized letter and valuable gift certificates that make finding reliable product and service providers? I couldn’t ask for anything more!”
For Charlotte businesses interested in the Our Town America program, please contact Jane McElhaney at 704-341-4982.
For more information on Our Town America and the annual new mover survey, please visit http://www.ourtownamerica.com.
About Our Town America
For more than 40 years, Our Town America has been providing new movers with traditional hospitality by mailing warm gifts from neighborhood businesses in a premium gift certificate package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking #8 in 2010 for franchisee satisfaction.
One of the catalysts for this success has been Our Town America’s dedication to the “sponsor exclusivity” concept, meaning they will only recommend one of each business type in any specific zip code. Additionally, Our Town America allows businesses to focus only on the zip codes they’d like to reach, whether that is as small as one or as large as the entire country.
Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchises validate Our Town America’s concept as a viable business opportunity.
It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who received Our Town America’s welcoming envelopes over the last year prove that Our Town America is committed to following through on that mission statement.
For more information, visit the Our Town America website at http://www.ourtownamerica.com.