Conshohocken, PA (PRWEB) May 16, 2013
IKEA, the Life Improvement Store, announces the launch of the new 2013 STOCKHOLM collection, emphasizing “Smart Craftsmanship” with high-quality, timeless pieces designed to stand the test of time. Inspired by home furnishings from the ‘50s and ‘60s, the new collection merges detailed, functional design with fine materials – such as full-grain leather and bone china – to offer the ultimate in comfort, style and sophistication at an affordable price. The STOCKHOLM 2013 collection will be previewed starting Saturday at the International Contemporary Furniture Fair (ICFF) in New York and available to the public at IKEA stores in the U.S. starting August 2013.
“At IKEA, we believe that everyone should be able to enjoy a better everyday life at home, which includes good design,” says Janice Simonsen, design spokesperson at IKEA US. “For the STOCKHOLM collection, this meant keeping design in every detail, and using the finest materials inside and out. The result is a collection that is both contemporary and classic, which only becomes more beautiful as the years pass.”
This is the fourth iteration of STOCKHOLM from IKEA – previous collections from were launched in 1984, 1989 and 2006. This year’s collection has expanded to cover more areas of the home with products made as “crossover” pieces to fit many different spaces, but focuses on living, dining, and sleeping solutions. The collection features strong individual pieces that also coordinate well together, including leather and velvet seating solutions, full-grain wood tables, mouth-blown glass vases and bone china dishes. A common thread found through the collection’s design is its nod to nature – in the organic color schemes, shapes and textures.
Additionally, smart IKEA design solutions are woven throughout, including:
“At IKEA, we constantly challenge ourselves in all areas of home furnishings,” says Peter Klinkert, head of special collections at IKEA of Sweden. “With the new STOCKHOLM collection, we’re proving that quality and high-design can come at a price point that is accessible for the many.”
Press can view images of and materials about the STOCKHOLM collection at http://www.2013STOCKHOLM.com. In addition, visit the Design by IKEA blog (http://www.theshare-space.com/Blog), where Simonsen will be writing about the new collection live from the International Contemporary Furniture Fair (ICFF) in New York.
Fans can also connect with IKEA via:
IKEA strives to be ‘The Life Improvement Store,’ and since its 1943 founding in Sweden, has offered home furnishings of good design and function, at low prices so the majority of people can afford them. There are currently more than 340 IKEA stores in 41 countries/territories, including 38 in the U.S. IKEA, the world’s leading home furnishings company, incorporates sustainable efforts into day-to-day business and supports initiatives that benefit children and the environment. For more information, go to IKEA-USA.com.