Kennebunk, ME (PRWEB) May 14, 2013
Maine marketing firm, My Local Leads is on target this year to launch a host of new, specialized services that will enable more local contractors to get the most from their advertising dollars. Traditional advertising for electricians and similar local contractors have included Yellow Page ads, advertisements in circulars, and even pinning up business cards on bulletin boards at restaurants and grocery stores. Today’s technology allows a much wider reach for the local business.
Many local business owners may scoff at the idea of advertising online as they only offer local services and do not see the need to be easily found on the web around the world, nation, or even state. The reality of advertising local businesses online, however, is that there are a variety of tools and techniques to keep the online marketing highly focused and even limited to specific geographic locations.
Recent studies have shown that more than half of consumers check their mobile devices for local businesses. Things like free Google map listings, Yelp reviews, strategic organic content, and social media involvement can play a major part in whether and how a local business shows up for customers. Having a team of dedicated online marketing specialists that focus on local businesses can prove greatly beneficial to the small and medium business owner.
Whether the business has been around for decades or is just getting off the ground, effective local online marketing can get the phone to ring. Where many forms of marketing are hit or miss, online marketing is scalable and provides for high levels of tracking. That way, business owners can see exactly what works and what does not. Changes can be made quickly in order to push forward new campaigns or target specific areas within a state or specific towns.
By harnessing today’s technology to deliver capable, mobile websites that make use of current search engine optimization techniques, electricians, plumbers, landscapers, doctors, and all variety of local businesses can gather qualified leads. Word of mouth still plays a big part, but positive online reviews are taking the place of local chamber of commerce recommendations.
This summer, My Local Leads will be launching new programs—programs that focus on video marketing, content creation, Google citations, Google maps help, and more. Each of these features will help businesses play to their strong suits and get out their message in the most cost effective way possible. These techniques also have the ability to reach the greatest potential number of customers—customers actively searching for services provided by the business.
However, there is certainly a right way and a wrong way to do things. Rather than be one of the 25% of local businesses online that do not even show up in the search results, hiring a team with a proven track record can help local businesses dominate local search results.